In this episode of Likes Don’t Pay Bills, I sit with Rachel, founder of Ray’s Sandwiches, to unpack how a simple campus hustle became a growing food business with a strong digital customer base.

We talk about:

* how her dad pushed her to stop dashing sandwiches and start selling

* targeting just 1% of the GIJ student population and doing “ambush marketing” at the school gate

* moving from home kitchen chaos to opening her first shop

* how Instagram, WhatsApp and word of mouth now bring in almost all her customers

* treating Instagram ads like a “monthly staff member” in the budget

* why consistency and customer service matter more than fancy marketing

If you run a food business, side hustle or small brand and you’re trying to turn online attention into real customers, this conversation will give you practical ideas you can copy.

About the podcast

Likes Don’t Pay Bills is a show hosted by Frederick Ebo Hinson, a digital marketer based in Ghana, where we talk to African business owners who are using digital platforms to get real results, not just likes.

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Let’s move from views to customers together.

Likes Don’t Pay Bills is a podcast for African business owners who are tired of getting views and “nice content” that do not show up in their bank accounts. Hosted by digital marketer Frederick Ebo Hinson, the show features real conversations with founders and creators who use social media, content and ads to get customers, not just followers plus simple, practical moves you can copy to turn views into sales.