We sit down with Lily Geiger, the founder of Figlia, a non-alcoholic aperitivo brand born from a desire to spark more honest and inclusive conversations around alcohol consumption. Lily shares how Figlia came to be as a solution to the lack of delicious, zero-proof options for those who choose not to drink or are navigating their relationship with alcohol. Alcoholism can take many forms, and often, non-drinkers find themselves excluded in social spaces like bars and restaurants. Figlia aims to change that by offering high-quality, playful beverages that are just as fun and flavorful as their alcoholic counterparts. Tune in to hear Lily’s journey in creating Figlia and how she’s making space for everyone to enjoy a drink, without the alcohol.