‘Adventures in Local Marketing’ is back with a bang for 2021! In our first episode of the year, we're joined by yet another expert guest to take stock of SEO in 2020, and to look ahead to 2021. 

Our guest on this episode is seasoned SEO pro and keynote speaker, Lily Ray. 

Lily draws from first-hand experience of working with a wide range of clients and her in-depth analysis on 2020’s biggest winners and losers in search, to help us understand where SEO goes from here.

Listen to learn:

• How Covid-19 impacted SEO in 2020 
• How to incorporate E-A-T into your strategy
• How you should be preparing for Google's Page Experience Update
• Why you need to be cut-throat with content in 2021

Resources:

• Take a deep dive into Lily’s analysis of 1,000+ Winners and Losers of the December 2020 Google Core Algorithm Update
• Watch Lily discuss Google E-A-T Implementation & Authority Signals on Search Engine Journal Live