In this episode, we sit down with Gab Liu—entrepreneur, cultural observer, and prolific side-project builder—to explore how a life lived across systems shapes the way you see opportunity.
Gab grew up navigating Beijing’s highly structured education system before finding intellectual and personal freedom in the U.S. at Oberlin and Wellesley. That experience of moving between worlds—Chinese and American, institutional and experimental—eventually shaped a career path that refuses to stay in one lane: venture capital, banking, consulting, and an ever-growing portfolio of side ventures ranging from an incense brand to a matchmaking platform.
Along the way, we talk about creativity under pressure in China’s education system, the hidden hierarchies inside traditional workplaces, and why curiosity and resourcefulness often matter more than a perfectly planned career path. We also dive into Gab’s creative outlets—music, fencing, and podcasting—and how side projects can become laboratories for identity, experimentation, and reinvention. At its core, this conversation asks a deceptively simple question: How do you build a life that remains open to experimentation while navigating systems that reward stability?
*To get this episode uploaded on the Xiaoyuzhou platform, we had to redact two short remarks at around 39:30 and 1:03:40. If you'd like to watch/listen to the unabridged version please navigate to (Youtube) From China's Education System to Startup Side Quests: Gab Liu on Curiosity, Culture, and Career Detours or (Substack) From China's Education System to Startup Side Quests: Gab Liu on Curiosity, Culture, and Career Detours
Key Themes
- Growing up inside China’s education system and its effect on creativity
- Cross-cultural transitions between Beijing and American liberal arts colleges
- Entrepreneurship through experimentation and side projects
- Career shifts across venture capital, consulting, and finance
- Cultural hierarchies and workplace dynamics in China
- Building niche businesses that translate culture across markets
- Creative outlets as a counterbalance to professional life
- Curiosity, resilience, and designing a non-linear career
Key Takeaways
- Early exposure to different systems can shape how people approach risk and opportunity.
- Creativity often emerges at the margins of rigid institutions.
- Side projects can function as “labs” for identity, experimentation, and new ideas.
- Understanding cultural hierarchy is essential for navigating traditional work environments.
- Cross-cultural experiences can reveal unexpected market opportunities.
- Career paths rarely unfold in a straight line; adaptability often matters more than planning.
- Creative pursuits—music, sport, or art—can anchor personal growth during periods of transition.
Chapters
00:00 Exploring Liminal Spaces: Introduction to the Podcast
00:43 Meet Gab Liu: A Multifaceted Entrepreneur
02:13 Early Life and Education: Growing Up in Beijing
08:39 Transitioning to High School: Challenges and Changes
13:01 Finding Freedom: A Year of Exploration Before College
15:58 College Experience: From Oberlin to Wellesley
25:25 Navigating Career Paths: Returning to China Post-COVID
29:31 Career Choices and Early Experiences
31:46 Insights from Venture Capital
34:50 The Role of Background in Success
36:42 Transitioning from VC to Consulting
38:45 Work Culture in Traditional Chinese Companies
41:56 Starting a Side Business: Incenzo
46:28 Marketing Cultural Products to Western Audiences
50:47 Investing in a Matchmaking Platform
54:44 Navigating Traditional Work Environments
01:00:51 Navigating Workplace Dynamics
01:03:43 Future Aspirations and Side Hustles
01:07:03 Cultural Bridges and Business Models
01:09:01 Creative Outlets and Personal Growth
01:13:46 Advice for the Uncertain
01:18:13 Podcast Recommendations and Closing Thoughts
Gab's Incense Startup: https://incenzo.co (Get 25% off with the code "Liminal25" at checkout!)
Gab's music projects: https://soundcloud.com/gab-liu
Chinese matchmaking platform: YuuSii 名校社交 (search on WeChat)
Email for Business Inquiries: [email protected]
Instagram/ WeChat: gabgoode
This podcast is brought to you by C^2 Collective, a multicultural nonprofit community empowering young people across China and beyond to think curiously, connect across cultures, and create positive change | see https://csquared-collective.com/ | We host events, run a social innovation network, and publish the Curation^2 newsletter @ https://imablur.substack.com/
Music by Megan Tan
Art by Cindy Zhang
从中国教育体系到创业副项目:Gab Liu谈好奇心、文化与非线性职业路径
在这一期《Liminal Space》中,我们邀请到 Gab Liu——创业者、文化观察者,以及“副业实验家”,一起聊聊:当一个人的人生横跨不同制度与文化时,会如何改变他看待机会、风险与人生路径的方式。
Gab 在北京长大,早年经历了中国高度结构化的教育体系。后来,他前往美国,在 Oberlin 和 Wellesley 的自由学术环境中找到了另一种思考与生活方式。这种在不同体系之间不断转换的经历——中国与美国、体制与探索——逐渐塑造了一条难以被单一标签定义的职业道路:从 风险投资、投行与咨询,到不断尝试的创业与副业项目,例如香品牌 Incenzo 和一个撮合平台。
在这期节目中,我们聊到了很多话题:
中国教育体系中的创造力困境、传统企业中的隐性等级文化,以及为什么 好奇心和解决问题的能力,往往比“精心规划的职业路径”更重要。我们也谈到 Gab 的创意出口——音乐、击剑、播客——以及副项目如何成为一个人探索身份、实验想法、不断重塑自我的“实验室”。
归根结底,这场对话围绕着一个看似简单的问题展开:
当社会体系鼓励稳定与确定性时,一个人如何仍然保持对探索与可能性的开放?
核心话题
- 在中国教育体系中成长,以及它对创造力的影响
- 从北京到美国文理学院的跨文化教育体验
- 通过副项目和实验式创业探索机会
- 从风险投资到咨询与金融行业的职业转折
- 中国传统企业中的等级文化与职场生态
- 将文化元素转化为跨市场商业机会
- 创意爱好作为职业生活的平衡器
- 好奇心、韧性与非线性人生路径
关键收获
- 早期接触不同制度与文化,会深刻影响一个人对风险与机会的理解。
- 创造力往往诞生在制度边缘,而不是制度中心。
- 副项目可以成为探索身份、实验想法和孵化新机会的“实验室”。
- 理解文化中的等级关系,有助于更好地适应传统组织环境。
- 跨文化经验往往能揭示意想不到的市场机会。
- 人生路径很少是直线型的,适应力往往比规划更重要。
- 音乐、运动和艺术等创意实践,可以在人生转折期成为重要的锚点。
时间轴
00:00 探索“临界空间”:节目开场
00:43 认识 Gab Liu:多重身份的创业者
02:13 在北京长大:教育体系与成长经历
08:39 高中阶段的转折与挑战
13:01 上大学前的一年探索期
15:58 大学经历:从 Oberlin 到 Wellesley
25:25 疫情之后回到中国
29:31 职业选择与早期经历
31:46 风险投资行业的观察
34:50 背景与成功之间的关系
36:42 从 VC 转向咨询
38:45 中国传统企业文化
41:56 创立香品牌 Incenzo
46:28 将文化产品卖给西方市场
50:47 投资一个相亲平台
54:44 在传统职场中的生存方式
01:00:51 职场动态与人际关系
01:03:43 未来计划与副项目
01:07:03 跨文化商业模式
01:09:01 创意爱好与个人成长
01:13:46 给迷茫者的建议
01:18:13 推荐播客与结尾
嘉宾链接
Gab 的香品牌(Incenzo):
https://incenzo.co
结账时输入优惠码 Liminal25 可享 75折优惠
Gab 的音乐项目:
https://soundcloud.com/gab-liu
名校社交平台:YuuSii 名校社交
可在 微信搜索「YuuSii 名校社交」
商务合作邮箱:
[email protected]
Instagram / 微信:
gabgoode
关于我们
本播客由 C² Collective 支持。
C² Collective 是一个多元文化的非营利社区,致力于连接中国与世界各地的年轻人,鼓励跨文化交流、开放思考与积极行动。
了解更多:
https://csquared-collective.com/
我们也运营 Curation² Newsletter,分享有意思的思想、故事与链接:
https://imablur.substack.com/
Music by Megan Tan
Art by Cindy Zhang