This is a special, limited-time bonus episode of the Marketers Take Flight Podcast. And, it’s just a sample of the type of bonus content you can get by becoming a show supporter. For as little as $5/month you can get member-only podcast content, discounts on training, and more access to me. Plus, you’ll feel good knowing that you are supporting a show that brings you so much value, all for less than a cup of coffee. 

This bonus episode will only be available until Nov. 30, 2021. Then, poof, it's gone! (Unless you become a podcast supporter.) 

If you’re interested in becoming a supporter, head over to marketerstakeflight.com/support to learn more and sign up. 

Now, to today’s topic – Establishing your Marketing Metrics

You may be at the beginning or in the middle of developing your plans for the next year. You might also be having discussions about sales and performance goals for your firm and staff. But, before you can start your goal setting, you should have a good understanding of where you are at today. You can do this by having a good set of baseline metrics for both marketing and business development. 

Once you have your baseline metrics recorded, then your firm can work on the growth for the next year and begin to set goals. 

In this short bonus episode, I am going to review some examples of marketing baseline metrics to get you started.