The Business of Marketing

Lina Tonk, Chief Marketing Officer, Recurly


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In this episode, we’re joined by Lina TonkChief Marketing Officer at Recurly, the leading subscription management platform helping brands unlock recurring revenue at scale.

Lina shares how Recurly empowers companies across industries—from airlines to fashion—to innovate with subscription models and elevate the subscriber experience. She talks about the power of partnerships, the critical alignment between marketing, sales, and product, and why marketing should own the full pipeline. With practical examples and sharp strategic thinking, Lina offers a fresh perspective on what it takes to drive growth in the subscription economy.

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The Business of MarketingBy Advertising Week