Sign up to save your podcasts
Or
Share Linda Lee, CMO of Meals and Beverages at Campbell's: Scientific Method
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Linda Lee, CMO of Meals and Beverages at Campbell's: Scientific Method
Full transcript
Since 2019, Linda Lee been the CMO of Meals and Beverages at Campbell Soup Company, and she also chairs MMA's North America board of directors. Her pre-Campbell's resume includes stints at Procter & Gamble, General Mills, and Mondelēz International. But before all that, she was a scientist, earning a BS in chemical engineering.
On this episode of Building Better CMOs, Lee convinces MMA Global CEO Greg Stuart that marketers should apply a kind of scientific method to their work; she also talks about the challenges of bringing original thinking to iconic brands, and why the conventional wisdom about career advancement may be wrong.
Follow or subscribe to Building Better CMOs
Leave a 5-star rating on Apple Podcasts
Links:
This episode was produced and edited by Eric Johnson from LightningPod.fm.
View all episodes
By MMA Global / LightningPodFull transcript
Since 2019, Linda Lee been the CMO of Meals and Beverages at Campbell Soup Company, and she also chairs MMA's North America board of directors. Her pre-Campbell's resume includes stints at Procter & Gamble, General Mills, and Mondelēz International. But before all that, she was a scientist, earning a BS in chemical engineering.
On this episode of Building Better CMOs, Lee convinces MMA Global CEO Greg Stuart that marketers should apply a kind of scientific method to their work; she also talks about the challenges of bringing original thinking to iconic brands, and why the conventional wisdom about career advancement may be wrong.
Follow or subscribe to Building Better CMOs
Leave a 5-star rating on Apple Podcasts
Links:
This episode was produced and edited by Eric Johnson from LightningPod.fm.