“Ask your members what they need.” - Linda White

Thank you for tuning in to episode 123 of The CUInsight Experience podcast with your host, Randy Smith, co-founder of CUInsight.com. This episode is brought to you by CUES. CUES is the leading talent development solutions provider to the credit union industry. CUES is happy to announce the return of its popular online certification programs from Cornell University. Get access to Ivy-League executive education without leaving your office. Learn more at cues.org/cornell.

My guest on today's show is Linda White, President & CEO at Upward Credit Union. In this episode, we chat about growing credit unions in a highly competitive financial services market, what to keep an eye on for the future of credit unions, navigating a career journey, and much more. Linda is an example of a CEO that began as a teller. She started working in the credit union space at 18 years old, and progressed past any career hiccups or uncertainties.

As someone who values advocacy, Linda opens the conversation to talk about empathy, building relationships with board members, and building a great team. She worked actively on a few credit union movement boards, participated in women-driven professional communities, and also completed the DE program, so those insights provide a backdrop to how she explains these topics. In her role, Linda focuses on advocating for others, paying-it-forward, and mentoring. All these aspects contribute to her efforts of improving the credit union field.

Not only does Linda provide actionable insight from her career journey, she also gives examples of the good and not so great moments of a long career. She expresses her thoughts on being comfortable with being uncomfortable, and knowing how to persevere. Listen to Linda talk about consistently rising to the challenge, managing life in the CEO role, and continuing to learn after years of experience. Through this discussion, Linda assures aspiring professionals that they don’t have to know everything to take on a new role. Enjoy my conversation with Linda White!

Find the full show notes on cuinsight.com.

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How to find Linda:
Linda White, President & CEO at Upward Credit Union
https://upwardcu.org       
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