We’re joined this week by Lindsay Dodgson, Senior Reporter at Business Insider. Lindsay cut her teeth in journalism writing on energy for several B2B publications before moving to BI. In her eight years at the publication, she has taken on a number of different roles that have culminated in a ‘social culture’ beat where she covers everything from Mr Beast to finance, travel and Gen Z at work.

We chat to Lindsay about the gaps in her expert network, how she spots topics that are truly trending, and why she thinks good PRs are ‘worth their weight in gold.’

We hope you enjoy this episode - don’t forget to subscribe. 

www.hellocrest.com