No Worries If Not! - The PR Podcast

In a special bonus episode of ‘No Worries If Not!’, we chat to Orianna Rosa Royle, Associate Editor on the Success team at Fortune. 

After starting out in video journalism, Orianna now leads Fortune's coverage of leadership, culture, the future of work, success and careers from London.

We had a great time chatting with Orianna about how PRs can land stories with her team at Fortune, her relationship with BlueSky and the worst thing a PR can do on a Friday night.

We hope you enjoy this bonus episode. Don’t forget to subscribe!

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In this episode, we talk to Akansha Dimri, Founder and Editor-in-Chief at Tech Funding News (TFN). Over her 20 year career in journalism, Akansha has worked across four continents and has steered the ship at  tech publications like UKTN and Silicon Canals. She founded TFN in 2022.

Akansha chats with us about her fascinating journey into tech journalism, why she started TFN, and her mission to showcase diversity in startups.

We hope you enjoy this episode - don’t forget to subscribe. 

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This week, we chat to Sadhbh O’Sullivan, Consumer Health Writer at The i Paper. After an impressive seven year stint at Refinery29, Sadhbh joined the health team at The i last year, where she writes about women’s health, digital culture, and LGBTQ+ issues. 

We loved speaking to Sadhbh about how she strikes a balance between long-form deep dives and topical, reactive features, why she won’t peg health features to “awareness weeks” and her favourite game: fantasy case study.

We hope you enjoy this episode - don’t forget to subscribe!

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We’re joined this week by Lindsay Dodgson, Senior Reporter at Business Insider. Lindsay cut her teeth in journalism writing on energy for several B2B publications before moving to BI. In her eight years at the publication, she has taken on a number of different roles that have culminated in a ‘social culture’ beat where she covers everything from Mr Beast to finance, travel and Gen Z at work.

We chat to Lindsay about the gaps in her expert network, how she spots topics that are truly trending, and why she thinks good PRs are ‘worth their weight in gold.’

We hope you enjoy this episode - don’t forget to subscribe. 

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In this episode, we chat with Forbes Contributor, David Prosser. After “falling into” financial journalism at the start of his career, David has spent nearly 30 years at some of the UK’s most well-read publications, including the Daily Express and The Independent. Since going freelance a few years ago, David now balances journalism - including writing for Forbes - with his editorial consultancy.

In our discussion, David demystifies the Forbes Contributor Network, describes how trends cycle through business journalism, and explains why it matters to PRs that he starts many of his stories with a ‘problem statement.’

We hope you enjoy this episode - don’t forget to subscribe. 

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Today we're joined by Jane Hamilton: Appointments Editor at The Times and Senior Reporter at The Sun. Jane is a true journalism pro, with an illustrious career spanning 20 years and many different beats.

In this episode, Jane explains how she splits her time between two of the nation’s best-read publications, the value in delivering “360 ideas” to diverse audiences, and why every PR should use the “granny test”.

We hope you enjoy this episode - don’t forget to subscribe!

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Welcome to Series 3 of 'No Worries If Not!'. The PR podcast where we chat to journalists about how they like to be pitched.

We're excited to kick off the new series with a conversation with Paul Sawers: a journalist from the UK team at tech behemoth TechCrunch. Paul started his career as a freelance copywriter, and went on to be one of the first journalists to cover social media giants Snapchat and Instagram in their infancies. Now, he spends his time writing about exciting early-stage start-ups and the EU tech scene for TC.

We chat with Paul about the biggest mistakes early-stage startup founders and PRs make when pitching him, the types of companies he's keen to cover, and how he feels about embargoes.

We hope you enjoy! Don't forget to share and subscribe.

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We're back with a bonus broadcast episode to wrap up season two! And it's a cracker.

Today we're speaking to Martin Kimber, a producer at Sky's much-loved business programme, Business Live with Ian King. 

We've pitched many a client to Martin for the programme, so it was a joy to meet up and talk all things business and broadcast. In this episode, we discover how he finds that needle in the haystack of PR pitches to select Ian King's roster of guests, the inspiration behind his incredibly useful Twitter/X threads, and why broadcast can be so brutal (but so worth it) for PRs and their clients.

We hope you enjoy listening. See you in series three!

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In our fifth episode this season, we speak to Hannah Prevett, Deputy Editor of The Times Enterprise Network: one of the most prestigious hubs for aspiring entrepreneurs.

Hannah has had her sights set on journalism for as long as she can remember. She joined The Times in 2015 to head up commercial business content, and was part of the launch team for The Times Enterprise Network in 2021, where she’s been ever since.

We touch on some of Hannah’s career highlights, get the inside scoop on TEN’s publishing schedule, and run through the all-important do’s and don’ts for PRs keen to make it into her good books.

Its a cracker, enjoy listening!

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Our guest this week is the brilliant Sarah Marsh, Consumer Affairs Correspondent at The Guardian. Sarah kick-started her career in journalism with an internship at Wired and a stint as sub-editor for China Daily. After securing a non-editorial role with The Guardian over 10 years ago, she took up the Consumer Affairs beat in 2023 and has been covering a wide range of topics - from vaping to fertility - ever since.

We loved hearing about her career journey, where she finds inspiration for stories, and the topics she’s keen to cover this year. We hope you enjoy it!

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