Sign up to save your podcasts
Or
Share Lindsay Halsey on building Pathfinder SEO
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Lindsay Halsey on building Pathfinder SEO
There’s a fine balance between optimizing your services for profits and providing satisfactory value for the money you charge your customers.
Let me frame that for you: A high-touch, white glove services business is people + time intensive.
If you own a boutique agency, you’re aware of the time and money you invest on all of processes around building a website.
It’s hard to prove value for, too.
And if you’re launching something like a done-for-you service, chances are there’s less customer interaction + hand holding, but at a price point that reflects the value.
You’re doing something the customers perceives as valuable for the money they’ve agreed to pay you, and your internal processes are efficient enough that you are profitable to repeat this type of work.
Lindsay Halsey, co-founder of Pathfinder SEO is taking this to the next level, with a guided approach. You get a valuable product, a valuable service, and then you sprinkle some controlled face-to-face time on top.
A guided productized service.
I’m absolutely fascinated by this and I think it’s the natural step to increase value in a world now saturated by productized services on one side, and Software as a Service on the other. Marry both worlds, and you get an extremely happy customer.
I hope you enjoy today’s episode, if you do, please share it with others!
Transcription
Lindsay Halsey PathFinder SEO
[00:00:00] This episode of the Matt report is brought to you by mal care. Learn more about Malik here at Dot com. You’ve heard me talk about mal care before, but they’re back with some interesting updates. Not only are they the WordPress plugin with instant WordPress malware removal. Let me read some of these features.
[00:00:14] Deep malware scanning. They know about malware that other plugins don’t. Number two, that one click malware removal process makes it super easy to remove from your WordPress website and number three, a new feature called auto bot ultra defense system. Okay. I made that ultra defense system part up, but get this, it automatically blocks the bots hitting your website.
[00:00:34]So, not only does that protect your website, but in the long run, it’ll improve speed of your site from not letting those bots through the doors. Check out mal care at care.com that’s mal care.com. I don’t want to be a malware specialist. You don’t either check out mal. care.com. thanks for supporting the show
[00:00:55]Matt: [00:00:55] episode of the Matt report is brought to you by search WP. Find search [00:01:00] [email protected]. Let’s talk about the power of their metrics. Add on for a moment. Since I redesigned the Matt report website, I put search front and center on my homepage. Why search WP metrics metrics. Give me the inside data to what visitors on my site are looking for.
[00:01:17] I love the graphs and the actionable advice that it provides me. I can make informed decisions to create new content or optimize existing content that my audience is searching for. Remember when Google gave you all of that search data? Yeah, it was great. Back then, way back then when they gave it to us, they don’t give it to us anymore.
[00:01:35] Put on-site search front and center for your visitors. Get that data back. Get searched [email protected] along with their metrics. Add on that search wp.com. Thanks for supporting the show.
[00:01:49] There’s a fine balance between optimizing your services for profits and providing satisfactory value for the money you charge your customers. Let me frame that for you for a second. High touch white glove service business is [00:02:00] people in time intensive. Anyone that has run a small boutique agency knows that the time and money you invest on all processes around building a website is hard to prove value for. And if you’re launching something like a done for you service.
[00:02:12]Chances are there’s less customer interaction and handholding, but at a price point that reflects that value. You’re doing something, the customer perceives as valuable for the money they’ve agreed to pay you. And your internal processes are efficient enough that you’re profitable. Every time you repeat this type of work.
[00:02:28] Lindsay Halsy co-founder of Pathfinder. SEO is taking this to the next level with a guided approach. You get a valuable product with a valuable service. And then you sprinkle some controlled face to face time on top. I guided a product I service. I’m absolutely fascinated by this. And it’s the natural step to increase value in a world now saturated by product I services on one side and software as a service on the other.
[00:02:53] Marry, both worlds and you get an extremely happy customer. You’re listening to the Matt report, a podcast for the [00:03:00] resilient digital business builder. Subscribe to the [email protected] slash subscribe and follow the podcast on apple, Spotify, or wherever you listen to your favorite podcasts. Better yet. Please share this episode on social media. We’d love more listeners around here. Okay let’s dive into today’s episode with lindsay
[00:03:17]
[00:03:17] Matt: [00:03:17] One of the things I want to dive right into this, because Pathfinder SEO is not just. Hey, come hire you to do SEO stuff, right? It’s more than the services side. What is, what do you compliment the services side
[00:03:30] Lindsay: [00:03:30] with that Pathfinders? We consider our approach to be a guided pathway. And when you think about the SEO world if you’re a business owner and you’re looking to get found on Google, you essentially have two options.
[00:03:42] One go and hire an agency. Have them build the traffic for you and engage in SEO. Or to take a, do it yourself, approach, take courses, install, plugins and learn your way through the process of growing your own traffic. And, and so we for many years for about 10 plus years have been over on the agency [00:04:00] side, delivering SEO services.
[00:04:02] And one of the things that we heard from business owners is that sometimes they can’t afford a professional to hire. And, and they can’t outsource that piece of their marketing. Other times they can’t find an agency, they can dress. To deliver sound SEO services, and yet the courses and things that, that take them out there and give them a lot of information.
[00:04:18] A lot of insight, the software out there gives a lot of insight, but doesn’t always actually show them the process to follow. So they didn’t really know what to do. And, and so that process-based approach to SEO is really what we specialize in over at Pathfinder on this guided approach. And so we share our process that we developed over 10 years break SEO down into a series of easy to follow steps.
[00:04:41]We include coaching because who doesn’t want to jump on a call with a mentor coach friend and, and get your answers answers to your questions and get held accountable for kind of going to the gym and doing the workout of guided SEO. And then tools. So you can do your keyword research, get your monthly reporting, track your rankings all in Pathfinder.
[00:04:58]And, and so that’s really where, [00:05:00] where we’re coming from is that happy medium between hiring an agency and going DIY. But then we also kind of discovered along the way that a lot of freelancers and a...
View all episodes
By Matt Report & Matt Medeiros
4.9
133133 ratings
There’s a fine balance between optimizing your services for profits and providing satisfactory value for the money you charge your customers.
Let me frame that for you: A high-touch, white glove services business is people + time intensive.
If you own a boutique agency, you’re aware of the time and money you invest on all of processes around building a website.
It’s hard to prove value for, too.
And if you’re launching something like a done-for-you service, chances are there’s less customer interaction + hand holding, but at a price point that reflects the value.
You’re doing something the customers perceives as valuable for the money they’ve agreed to pay you, and your internal processes are efficient enough that you are profitable to repeat this type of work.
Lindsay Halsey, co-founder of Pathfinder SEO is taking this to the next level, with a guided approach. You get a valuable product, a valuable service, and then you sprinkle some controlled face-to-face time on top.
A guided productized service.
I’m absolutely fascinated by this and I think it’s the natural step to increase value in a world now saturated by productized services on one side, and Software as a Service on the other. Marry both worlds, and you get an extremely happy customer.
I hope you enjoy today’s episode, if you do, please share it with others!
Transcription
Lindsay Halsey PathFinder SEO
[00:00:00] This episode of the Matt report is brought to you by mal care. Learn more about Malik here at Dot com. You’ve heard me talk about mal care before, but they’re back with some interesting updates. Not only are they the WordPress plugin with instant WordPress malware removal. Let me read some of these features.
[00:00:14] Deep malware scanning. They know about malware that other plugins don’t. Number two, that one click malware removal process makes it super easy to remove from your WordPress website and number three, a new feature called auto bot ultra defense system. Okay. I made that ultra defense system part up, but get this, it automatically blocks the bots hitting your website.
[00:00:34]So, not only does that protect your website, but in the long run, it’ll improve speed of your site from not letting those bots through the doors. Check out mal care at care.com that’s mal care.com. I don’t want to be a malware specialist. You don’t either check out mal. care.com. thanks for supporting the show
[00:00:55]Matt: [00:00:55] episode of the Matt report is brought to you by search WP. Find search [00:01:00] [email protected]. Let’s talk about the power of their metrics. Add on for a moment. Since I redesigned the Matt report website, I put search front and center on my homepage. Why search WP metrics metrics. Give me the inside data to what visitors on my site are looking for.
[00:01:17] I love the graphs and the actionable advice that it provides me. I can make informed decisions to create new content or optimize existing content that my audience is searching for. Remember when Google gave you all of that search data? Yeah, it was great. Back then, way back then when they gave it to us, they don’t give it to us anymore.
[00:01:35] Put on-site search front and center for your visitors. Get that data back. Get searched [email protected] along with their metrics. Add on that search wp.com. Thanks for supporting the show.
[00:01:49] There’s a fine balance between optimizing your services for profits and providing satisfactory value for the money you charge your customers. Let me frame that for you for a second. High touch white glove service business is [00:02:00] people in time intensive. Anyone that has run a small boutique agency knows that the time and money you invest on all processes around building a website is hard to prove value for. And if you’re launching something like a done for you service.
[00:02:12]Chances are there’s less customer interaction and handholding, but at a price point that reflects that value. You’re doing something, the customer perceives as valuable for the money they’ve agreed to pay you. And your internal processes are efficient enough that you’re profitable. Every time you repeat this type of work.
[00:02:28] Lindsay Halsy co-founder of Pathfinder. SEO is taking this to the next level with a guided approach. You get a valuable product with a valuable service. And then you sprinkle some controlled face to face time on top. I guided a product I service. I’m absolutely fascinated by this. And it’s the natural step to increase value in a world now saturated by product I services on one side and software as a service on the other.
[00:02:53] Marry, both worlds and you get an extremely happy customer. You’re listening to the Matt report, a podcast for the [00:03:00] resilient digital business builder. Subscribe to the [email protected] slash subscribe and follow the podcast on apple, Spotify, or wherever you listen to your favorite podcasts. Better yet. Please share this episode on social media. We’d love more listeners around here. Okay let’s dive into today’s episode with lindsay
[00:03:17]
[00:03:17] Matt: [00:03:17] One of the things I want to dive right into this, because Pathfinder SEO is not just. Hey, come hire you to do SEO stuff, right? It’s more than the services side. What is, what do you compliment the services side
[00:03:30] Lindsay: [00:03:30] with that Pathfinders? We consider our approach to be a guided pathway. And when you think about the SEO world if you’re a business owner and you’re looking to get found on Google, you essentially have two options.
[00:03:42] One go and hire an agency. Have them build the traffic for you and engage in SEO. Or to take a, do it yourself, approach, take courses, install, plugins and learn your way through the process of growing your own traffic. And, and so we for many years for about 10 plus years have been over on the agency [00:04:00] side, delivering SEO services.
[00:04:02] And one of the things that we heard from business owners is that sometimes they can’t afford a professional to hire. And, and they can’t outsource that piece of their marketing. Other times they can’t find an agency, they can dress. To deliver sound SEO services, and yet the courses and things that, that take them out there and give them a lot of information.
[00:04:18] A lot of insight, the software out there gives a lot of insight, but doesn’t always actually show them the process to follow. So they didn’t really know what to do. And, and so that process-based approach to SEO is really what we specialize in over at Pathfinder on this guided approach. And so we share our process that we developed over 10 years break SEO down into a series of easy to follow steps.
[00:04:41]We include coaching because who doesn’t want to jump on a call with a mentor coach friend and, and get your answers answers to your questions and get held accountable for kind of going to the gym and doing the workout of guided SEO. And then tools. So you can do your keyword research, get your monthly reporting, track your rankings all in Pathfinder.
[00:04:58]And, and so that’s really where, [00:05:00] where we’re coming from is that happy medium between hiring an agency and going DIY. But then we also kind of discovered along the way that a lot of freelancers and a...