<p>Airbnb runs about 700 experiments in a given week. Here, I chat with data scientist Linsday Pettingill on the culture and principles that allow their team to move so quickly and efficiently, and how others people can transpose these ideas to their own work.</p>

Airbnb runs about 700 experiments in a given week. Here, I chat with data scientist Linsday Pettingill on the culture and principles that allow their team to move so quickly and efficiently, and how others people can transpose these ideas to their own work.

Lindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation

Why do certain brands and creators become your favorite while others are forgotten? Why do they seem to effortlessly garner so much more attention than everyone else? 

Turns out, it’s not the tactics. They’re using the same tools and doing the same things as the rest of us.

So, what’s the difference? 

Since 2015, Louder Than Words has hosted the world’s most prolific marketers and creators to explore how they cut through the noise to build unforgettable brands. Hosted by John Bonini.

Business

Marketing

Why do certain brands and creators become your favorite while others are forgotten? Why do they seem to effortlessly garner so much more attention than everyone else? Turns out, it’s not the tactics. They’re using the same tools and doing the same things as the rest of us. So, what’s the difference? Since 2015, Louder Than Words has hosted the world’s most prolific marketers and creators to explore how they cut through the noise to build unforgettable brands. Hosted by John Bonini.

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Lindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation

Lindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation