This week's expert storyteller is Alex Segura, Co-President of Archie Comics. Alex is a comic book veteran - we learn about how a comic is built, the comic book industry, the Archie brand, the Riverdale reboot, and the neo-noir elements of Taylor Swift? Alex Segura is the author of the acclaimed Pete Fernandez Mystery series and Star Wars' Poe Dameron: Free Fall. Alex has also written a number of comic books, including The Archies, and contributions to the Eisner Award-nominated Where We Live anthology. He is the co-creator and co-writer of Lethal Lit, from iHeart Radio, which was named one of the Five Best Podcasts of 2018 by The New York Times.

You have seen many ads and marketing campaigns on social media platforms, but how much do you know about the thoughts and efforts behind them? This week, we are talking with Eric Toda. Having worked at Facebook when it was still up and coming, Eric has helped shape social marketing to what it is today since its very beginning. After leading digital and social marketing at Nike, Snap, Airbnb, Stitch Fix, etc., Eric is now back at Facebook as the Global Head of Social Marketing. From Eric's perspective as a pioneer of the field, we learn about what social marketing is, how a company's brand focus evolve over time, the key role of storytelling in social marketing, and the significance of telling the truth in social marketing.

How do superheroes stories from the comic book become animated TV series? This week, we find that out with Kevin Burke. Kevin Burke is an Emmy-nominated Writer and Producer for numerous animated TV series, including Spider-Man, Ultimate Spider-Man, Rocket & Groot, Transformers, Star Wars Resistance, Stretch Armstrong & The Flex Fighters, My Little Pony, and more. Kevin introduces us to macro vs. micro storytelling in TV producing and writing, the profound responsibilities and messages that animation carries for young audience, as well as balancing consistency and novelty when rewriting popular stories such as Spider-Man and Star Wars.

This week, we are talking with Brent Dykes, author of Effective Data Storytelling. With over 15 years in analytics consulting at companies such as Omniture, Adobe, and Domo, Brent has worked with some of the most well-known brands in the world, and he is now leading Insights & Data Storytelling efforts at Blast Analytics. He tells us about the three pillars of data storytelling: when data story is/isn't necessary, how to build a narrative with your data, and more.

What Animal Be Cutest if Shrunk Down To The Size Of Cat? This week, we are talking with Matt McGowan, Director and General Manager Canada at Snapchat Canada. Matt graduated from Oxford with his MBA in 2004, since then he has served on multiple boards, led multiple companies to multimillion-dollar exists, served as Head of Strategy at Google, and is now an early-stage venture partner at C2 Ventures. In this week's episode, Matt talks about his unique career path, discovering things he didn't want to do, and how targeted questions can bring people together.

What story can you tell about people when you combine psychology and data? This week, we are talking with Micah Lueck, Director of People Analytics at Qualcomm. Combining his expertise in psychology, mathematics, and statistics, Micah is leading his team to better understand the employee experience through the lens of data analytics. He tells us about People Analytics and its impact on how we tell stories about employment life cycles, the importance of injecting diverse perspectives into analytics, as well as navigating the data anomaly that was the year 2020.

We couldn't talk about storytelling without talking to someone with over a decade of experience at THE storytelling company, The Walt Disney Company. Our guest this week is Christopher Connolly. An entertainment marketing guru, Mr. Connolly has extensive experience in leading marketing efforts - at Hasbro early on, and at Disney more recently. At Disney, he led multi-million dollar marketing campaigns for Disney Parks & Resorts. He was also the CMO/SVP of Consumer Marketing at Disney Consumer Products, leading the campaigns for Frozen, Cars, Mickey, Spiderman, and other Disney merchandise.

A Hero lies in YOU! To verify that, we've brought in a clinical psychologist who uses comic book superheroes to help people. This week's expert storyteller is Dr. Andrea Letamendi. She is a Licensed Clinical Psychologist, TEDx Speaker, Educator, Trainer, Mental Health Media Consultant, On-Camera Commentator, and Podcast Host. Dr. Letamendi is featured in Disney+'s Marvel 616, DC's FanDome, Batgirl #20 (2013), and many more publications. Interweaving her love for comic books and psychology, Dr. Letamendi shows us how fictional stories help us understand and cope with the perplexing world around us.

A Principal Engineer at Lyft, co-inventor of Norton Antivirus, and a college programming Professor? This week, we talk to Carey Nachenberg. From his experience as both a Software Engineer and Computer Science Professor, Carey shares with us why Engineers - who we may think of as recipients of stories - should tell stories themselves, as well as why Storytelling alone is not sufficient for innovations. Carey Nachenberg is Principal Engineer at Lyft, Computer Science Professor at UCLA, formerly Principal Engineer at Google, and the senior-most engineer in Symantec. He is also author of The Florentine Deception - a cyber-security thriller - and a rock climber.

How do you tell stories using AR (Augmented Reality)? This week's expert storyteller is Jeff Miller, Sr. Director of Global Creative Strategy at Snap Inc., former Director of Digital Strategy at Gatorade, and former Account Executive at Ogilvy & Mather. Jeff has spent years on top of the advertising industry by tracking technological changes and seeing how new advertising formats enable effective stories. While some view AR as but a shiny toy, Jeff is able to use AR as a way to enhance culturally relevant stories. Listen now to learn more about Jeff's career, how to leverage new technologies in advertising, and how to create impactful stories.