In this conversation, we are digging a little deeper and exploring ways that you can use LinkedIn to research prospective customers and reach out in ways that are professional and welcome to almost everyone. We don’t think that LinkedIn – or any other business tool – works well in isolation, so you’ll find the discussion also touches on the strategic context and the tools and techniques that you will need to apply to turn receptive contacts into new business.

If you’re tired of hearing about get-rich-quick schemes that are based on automated spamming of people through LinkedIn, you’ll enjoy hearing James and Philip pointing out the fundamental flaws with that approach and considering altogether more ethical, personal and successful ideas for using LinkedIn in your marketing and sales.