James and Jamie are back, in this episode they are talking tips and tricks to help you get more conversions for your website. SEO, social media, ads what works? The pair delve into how you should target your audience using buyer personas and giving website visitors what they're looking for straight away.

James welcomes Jamie back as they discuss high value content and what they see as valuable in a congested world of content.

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In this episode James has locked himself in the studio to get stuck into CRMs and why we need, or don't need them. Excel may be good enough people think but James digs deeper and weeds out the reasons why a quality CRM won't just help GDPR and data handling, but also cross-department harmony and customer service. HubSpot is James's CRM of choice and he explains why.

Our blog - 5 Reasons you don't need a CRM in 2023

Any questions fire them at us at [email protected]

Marcus picks James's brain on his knowledge of buyer personas in this latest episode of Behind the Madness. What is a buyer persona and why do you need one, or more? James explains how to start compiling this incredibly important piece of information and who should be involved in it's conception. 

Is print media as effective as it used to be? We spoke to Scott, owner and founder of Vue Media, to discuss the exciting new possibilities in video brochures. As a marketing tool, it could do more to engage your key customers than you realise. Dive into the ground-breaking brochures that are revolutionising video marketing.

Come behind the madness for your top up of wellbeing advice. This week James sat down with the owner of For The Love of Lemons, Ayesha Shahid, who told us exactly how that extra takeaway is affecting our productivity. Ayesha shares her years of nutrition coaching experience, and dives into the science behind good diet and hydration. If you're lacking for energy, or are getting way too stressed out, there are some easy yet hugely impactful changes to be made. 

With Ayesha and James' shared history of dietary problems, they know a thing or two about becoming happier and healthier through diet changes. So, when life gives you For the Love of Lemons, you sit back and tune into Behind the Madness. 

In this episode of Behind the Madness James and Jamie delve deep into the marketing ideals and strip the process to make it more understandable. Everything from lecturers throwing foam balls to ridiculous Instagram reels. They talk about how being authentic and helpful is key and demystify the processes into non-scary terminology.

"Failing to plan is planning to fail" is a quote that rings true for this week's episode as James and Jamie pull the curtain back on systems and processes! How to create, when to implement and why they are a real business growth hack to fuel success. 

If thinking less but achieving more sounds good to you, then this one is not to be missed, systems and processes can streamline your workflow and declutter your brain - often leading to great efficiency with better results. So, you know the drill...headphones on, feet up and let's get into the madness.

Behind the Madness is back - this episode's focus is well-being! Mainstream modern-day society sees a lack of sleep, working all hours, no social life and sole focus on business ventures as badges of honour but unfortunately, most people are getting it wrong. Some of the most successful people in the world prioritise themselves, knowing that for their business to perform that they need to be at the top of their game.

Jamie's previous experience has been in the health industry so he and James talk about how to incorporate healthier habits into the working day, as well as the 5 areas to balance the scales and fuel not only you but your business too!

Feet up, headphones in...it's time for some madness

Behind the Madness teams up with HubSpot as James and Sean discuss the best sales tips to help your business increase sales by offering your customers a world-class experience. This is not one to miss, if you're looking to grow your business and generate more sales then tune in to this quick-witted, simplified approach to sales and lead generation.

Join James and Sean now - feet up, headphones on and enjoy!