Behind The Madness

Welcome back to another episode, this week sees James talk through business strategy and how business owners, entrepreneurs and department heads can map out theirs. 

James is joined by Paul and Jamie for a collaborative conversation that lays out what a strategy is and importantly the key areas to include...

Buyer personas and SMART goals are two of those pivotal ingredients as they help you to pinpoint who you're aiming to help and your desired outcomes, keeping you focussed and ensuring your decision making is customer-centric. 

Enjoy the episode and drop any comments below or let us know if you'd like to join James for an episode

Tune in to episode 13 to map out your next big business idea and get the cogs moving!

James talks through the all-important steps to taking a concept from thought to a real, breathing business by building solid foundations and pivotally validating your idea to ensure that you create the best possible offer for your customers without wasting time or money! 

2022 will see more side hustles, business startups and new product launches happening than ever, so James lays out a roadmap of key areas to help you build a better and smarter business. Our top takeaway would be the importance of a minimal viable product (MVP) and the benefits creating one brings, we'd love to hear your takeaways from episode 13! 

To go with this we've created a library of free business tools to help supercharge your idea- https://www.hellomethod.co.uk/growth-tools/

The life of a business owner is 24/7, 365 but making the conscious effort to step out of your business and allow your body and mind to reflect is hugely beneficial for both you and your company's success! 

In this episode of Behind the madness, James looks at how business owners, like himself, can embrace the Christmas period as an opportunity to hit reset, recharge their batteries and even develop greater daily habits to be more efficient in the year ahead! 

Packed full of micro-habits and tools as simple as the new "focus" feature on iPhone IOS 15, this one is geared to be easy to implement whilst helping supercharge your output in your personal and business life!

Enjoy listening and have a very Merry Christmas!

Today's topic - Adapting as a business owner to the speed of change we live in. 

We're a small business, and as such, we have the ability to change direction very quickly. We don't need multiple strategy meetings to decide what we should be doing, we can go on a mixture of gut experience and data. And with the speed of change due to the tech advances, since COVID-19, this has really helped us to stay agile. We're lucky that we've always been a remote agency, so we've already built up good practices around how to use tech and software.

All our growth tools: https://www.hellomethod.co.uk/growth-tools/
James' new microphone: https://www.bluemic.com/en-gb/products/yeticaster/
Our podcasting software: https://www.descript.com

HubSpot Demo:  https://resources.hellomethod.co.uk/hubspot-demo
ClickUp: https://clickup.com/

On Behind the Madness today we discuss HubSpot and our experience with it over the last 5 years! James talks through how as a business owner it has helped him organise systems, manage prospects and clients whilst helping a string of other people do the same. Fundamentally, this episode is a candid, conversational opinion on HubSpot and how Method has adopted its tools to grow and better the business by helping more people!

As a small business, the team often have to wear many different hats on a daily basis, something all business owners know about, HubSpot is flexible enough to adapt with yourself to the task or "hat" that is needed there and then! 

The episode discusses key questions surrounding HubSpot, from its price to its daily benefits. After using HubSpot for 5 years now, we haven't questioned our decision and have actually adopted more of the platform as we've grown. 

With so many CRM, social media marketing, email marketing and website building options out there it is easy to get lost with confusion, in under 15 minutes James will save you hours of search and research. Enjoy and we'd love to hear your thoughts in the comments! 

Book a HubSpot demo: https://resources.hellomethod.co.uk/hubspot-demo
All our growth tools: https://www.hellomethod.co.uk/growth-tools/

HubSpot have just released a new product that will change the way your website could work.

The new CMS Hub Starter package is set to challenge WordPress and also allows you to personalise your site to your contacts. At a price point that will make WordPress shudder HubSpot CMS Hub Starter lets you have up to 15 web pages and make them super personal to the user. 

Welcoming the visitor onto a landing with their name is sure to get their attention and you can direct users dependant on their place in the lifecycle stage, whether a prospect, subscriber, customer or evangelist they will appreciate the customisation. 

Separating content to specifically aim it at the user, as a customer has already bought from you, let them see the next stage, upsell or cross-sell, they don't need the sales blurb again like a new visitor will need. This also allows the user to see that their needs are being met and really that's really what we want.

Pro and enterprise priced packages were prohibitive for some, the new starter package gives access to all to help build their sites. 

It seamlessly works with the HubSpot ecosystem making the integration easy.

As a HubSpot Platinum Partner, we are more than happy to guide you through this new product with a demo.

Book a HubSpot Demo

The evolution of social media has come to demand a far more complex skillset than a simple posting schedule. Method Designs youngest team member and social media manager Jamie Rymer jumps onto our podcast, ‘Into The Madness’ with friend and Method CEO James Roberts to explore every essential detail a brand manager needs to know about social media communications; This podcast aims to enable businesses to strategise their own unique, current, effective successfully and informed approach to social media communications. From metrics to mission statements, new platforms and app features, Jamie gives us the complete 411 on the who, what, where, why and when to post pictures, reels, blogs or tweets.

Come say hello on our social accounts:

• Instagram
• Facebook
• LinkedIn
• Twitter

Relatable and educational, this episode of Behind The Madness explores how reinventing a business model, to adapt to today's everchanging virtual world can provide new opportunities for success as opposed to obstacles to endure. Featuring Independent, Stratford-upon-Avon based start-up The Little Gin Company, Method CEO James discusses with the founders Emma and Nicola how they innovated laterally when lockdown came into full force this year. Launching virtual tasting sessions and cocktail making events, providing clients with a bespoke package of premium gins and mixers, TLGC bottled up their own blend of fun, pouring enthusiasm into their online Zoom parties, to repurpose the way they offered up their delicious drinks.  

Little Gin Company live: http://thelittlegincompany.com
Method as ever live: https://www.hellomethod.co.uk

Chat to James - https://www.hellomethod.co.uk/team/james-roberts/

Having great systems and processes in place help us smash our goals targeting business growth by splitting complex tasks into manageable actions! In this mini-podcast, James talks about how everyday processes can be improved with the right tools freeing up your precious time, improving productivity and reducing costs.

With James in the red corner, in support of WordPress, and Alex In the blue stating his claims in support of Hubspot, these two battle it out by to see which product is the best fit for you. 

Some of the discussions include:

• Free Vs Paid
• Open source Vs System as a Service (SAAS)
• Security 
• Updates