Budgeting is crucial to the success of any advertising campaign. As the most expensive social media platform to advertise on, it is especially pertinent that you plan your budget for LinkedIn ads. In this Two Minute Marketing Tips installment, Erika Taylor Montgomery, CEO of Three Girls Media, will reveal everything you need to know about LinkedIn ad pricing, including:

• The auction-style ad pricing

• The different pricing options for different ad types

• How your “ad relevance score” impacts your budgeting

• What you will need to budget

Learn how to design a successful LinkedIn advertising strategy for your business by listening on iTunes, Spotify or SoundCloud:

• LinkedIn Advertising Part 3: Budgeting for Your Campaign: Listen on SoundCloud, Spotify or iTunes

• LinkedIn Advertising Part 1: Using Different Ad Types: Listen on SoundCloud, Spotify or iTunes

• LinkedIn Advertising Part 4: Implementing Best Practices: Listen on SoundCloud, Spotify or iTunes

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or iTunes channels. Thanks for listening!