Welcome to the LinkedIn Ads Show

On this episode, we're going to be talking about bidding and budgeting to get the lowest costs and the highest performance on LinkedIn's ads platform.

Resources for this week:

Budget tracking software: shape.io and adstage.io

Chart of how LinkedIn bidding works: https://www.dropbox.com/s/co4fxjg04uy1d67/Economics%20of%20LinkedIn%20Ads%20Bidding%20Slide.pdf?dl=0

LinkedIn Learning (Lynda) Course: http://j.mp/linkedin-ads-course

Contact us at [email protected] with ideas for what you'd like AJ to cover.

Welcome to the LinkedIn Ads Show

On this episode, I will be interviewing Tom Kim - Senior Product Marketing Manager at LinkedIn

Contact us at [email protected] with ideas for what you'd like AJ to cover.

On this episode, I will be interviewing Amita Paul at LinkedIn and discussing LinkedIn ads objectives!

In my conversations with LinkedIn's heads of product, I'm often wishing that other advertisers could be present. I finally made that happen here.

Plenty more interesting conversations to come!

Contact us at [email protected] with ideas for what you'd like AJ to cover.

Welcome to the LinkedIn Ads Show

On this episode, we're going to be talking about the history of LinkedIn's ads platform.

Resources for this week:

Webinar LinkedIn released recently talking through the 2020 product roadmap: https://business.linkedin.com/marketing-solutions/webinars/20/01/linkedin-marketing-product-roadmap

Infographic LinkedIn released about the history of LinkedIn Ads: https://business.linkedin.com/marketing-solutions/blog/linkedin-news/2019/introducing-_a-brief-history-of-advertising-on-linkedin--infogra

Contact us at [email protected] with ideas for what you'd like AJ to cover.

On this episode, we’re going to be talking about LinkedIn’s targeting and how to systematically reach your exact-right audience every time.

Resources for this week:

1. B2Linked.com/checklist – Here’s the LinkedIn Ads Startup Checklist I mention in the show.

2. Here’s the slide of the different targeting types I mentioned with their pros/cons: https://www.dropbox.com/s/zdk8gfl58o1x7ob/linkedin-ads-targeting-matrix.png?dl=0

Contact us at [email protected] with ideas for what you’d like AJ to cover.

In the first episode, we tackle the basics of advertising on LinkedIn.

We talk about:

• What the LinkedIn Ads platform is, and what it's not. 
• Who should and shouldn't be advertising on LinkedIn
• Which business types are having success
• General capabilities of the platform
• What you need in order to get started

Resources: 

Download the free LinkedIn Ads starter checklist here: b2linked.com/checklist

It's the same checklist that we use to onboard new clients here at B2Linked, so I'm sure you'll find it helpful to get started.

Please subscribe as well as rate/review (optimistically :) on whichever podcast app you're using. We'll definitely get better at this as we go.

The LinkedIn Ads Show is for you if you're a marketer or business owner that wants to successfully advertise on LinkedIn. Come join us if you want to pay less for better ad performance!