LinkedIn is a great tool for marketers and salespeople, even before you touch the platform as a space to buy ads. We discuss what types of advertising work best on LinkedIn, and how to use them to your advantage. 

LinkedIn ads can help your business reach a powerful professional audience. In addition to sharper targeting options, the platform made the switch to objective-based advertising. 

That means by LinkedIn Advertising advertisers can now run campaigns around clearly defined goals, such as brand awareness, lead generation, or engagement.

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