How do we stay authentic, relevant, and human in a world of AI-generated everything?

In this episode of CMO Convo, host Michal Lasman sits down with Tomer Zuker to explore how marketers can adapt, thrive, and lead in this new era.

You’ll learn:

➝ Why personal branding on LinkedIn is now a core career asset (and common mistakes to avoid)

➝ How to balance authenticity with AI-generated content without sounding robotic

➝ A practical framework for organizational AI adoption (the REAL model: Relevance, Executive buy-in, Adoption, Learning)

➝ The rise of AI agents in marketing — from content machines to contextual campaigns

➝ What skills marketers should build now to stay ahead of the curve

Whether you’re a marketing leader, a startup founder, or just navigating personal branding in 2025, this conversation will give you fresh insights.