The problem solved: Many professionals use LinkedIn, but very few make it work for them.

In this episode of the Knack 4 Business podcast (also appearing on the East Trade Winds series), hosts Bernie Franzgrote and Wayne Pratt sit down with LinkedIn expert Tony K Silver (from tonyksilver.com and thesilvervoice.co.uk) to hear the story of how one simple but often‑ignored change helped Tony turn his LinkedIn presence into an engine for visibility, credibility and connection.

Tony shares how he started using LinkedIn seriously back in 2008 after a career shift, and how he now teaches others to use the platform strategically so that they stand out — not just add connection after connection. The Silver Voice+2LinkedIn+2

What we cover in this storytelling conversation:

• The origin story: Tony’s journey into LinkedIn mastery — why he got serious about it and what he discovered.
• The turning‑point moment: How Tony realised most profiles are invisible, and the simple changes that made his visible.
• Deep dive into the top card and profile setup: What belongs there, and what doesn’t — the first “headline” people see when they land on your page.
• Understanding LinkedIn’s algorithm and notification system: What it rewards, what it ignores — and how to play by the rules rather than fight them. Dripify+1
• Networking versus broadcasting: Why content alone isn’t enough — how relationships made Tony’s profile work for business.
• LinkedIn activity that generates results: From comments to posts, messages to shares — what Tony sees as the “traffic lights” for real engagement.
• Real‑world examples and action steps: Tony walks us through what he’d fix if he stepped into your profile today.
• For B2B businesses and service professionals (just like many of you in our community), how to use LinkedIn as a business tool — not just a digital résumé.

Guest links & resources:

• Connect with Tony on LinkedIn: Tony K Silver
• Visit Tony’s websites: tonyksilver.com, thesilvervoice.co.uk
• Watch the full YouTube presentation: “LinkedIn Engagement Hacks to Make Your Profile STAND OUT!” → https://youtu.be/6GZ3uLe9h2E

Contact & next steps:
Want to go deeper? Reach out to us at [email protected]and tell us how you’re using LinkedIn — or what’s holding you back.

Missed the live Tuesday event? Join us Tuesdays 8‑9 AM EST for the next East Trade Winds Weekly meeting and meet more guest experts: Register here.

A big thank‑you to the Canada Growth Network for their generous support in making this series possible: canadagrowthnetwork.com.

Want to take action right now?

1. Click the YouTube link above and watch Tony’s talk.
2. Drop a comment or reach out to Tony — tell him which one hack you’ll apply this week.
3. Share the show with a peer who’s serious about LinkedIn (they’ll thank you).

Let’s make your LinkedIn profile work for you. Plug in the insights, take one action this week, and then come back and tell us how it went.

Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.