Consider the Source

LinkedIn for Business: Taking It to the Next Level

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Many people think of LinkedIn as an online resume, but it's so much more than that. Here’s how to use LinkedIn as a marketing tool for your business.

In this episode, I cover:

  • Why LinkedIn is more than just your online resume.
  • Why it's my least favorite platform (in interface and UX), but is still my 2nd best channel.
  • What the Microsoft acquisition of LinkedIn means for you, and how it might change your strategy.
  • How Microsoft is doubling down on becoming the hub for professionals of all types.
  • Should you maintain a LinkedIn business page or not? If so, what’s your strategy?
  • Should you pay for upgrade to LinkedIn Premium Professional or not?
  • Should LinkedIn Advertising be a part of your strategy or not?
  • What is LinkedIn Pulse and is it a worthwhile strategy – or will simple Updates suffice?
  • What is your overall strategy with original content vs. curated content?
  • Some simple guidelines for using LinkedIn Groups.

    • Sign up for my online course Social Media Strategy for Business: https://controlmousemedia.com/social-media-strategy-for-business

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    Consider the SourceBy Michael Boezi
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