Consider the Source

Good or bad, transitions are the interesting parts of life. And I'm definitely in a transitional period at the moment. With that, here's an announcement: 

“Leaving” is my 1st new studio single in 10 years! It's now live on all streaming platforms: Spotify, Pandora, Apple, Amazon, or Bandcamp. This episode is a little background on the track.

In your marketing, does what you say about yourself match what your customers say about you? If it doesn’t, you may have a trust problem – and you may not get a second chance to repair the damage. 

I often produce little mini-series within this podcast. This structured way of writing is how I prefer to work, because it keeps me on track. It's good for my audience too – and I have the data to back that up. So, would this method work for you? Let's take a look.

In the episode, I referenced a couple recent mini-series in this podcast:

But they don't have to all be long series! You can produce small, structured pieces that are worthwhile too. Here are a couple that are only 2-3 segments:

In today's world, the selling process really is about teaching. Here's my method to streamline the process of creating a online course that you can use for customer acquisition, customer on-boarding, or just to "productize" your knowledge and create a new revenue stream.

Sign up for my online course on the topic: https://controlmousemedia.com/repurposing-content

If you're not repurposing blog content for your social posts, you are missing a huge opportunity to save time and effort. In this episode, I cover how to reuse the meta description, the post excerpt, and the post content itself so you can streamline your social media activities.

This is what I call my Downstream Method. I also have an Upstream Method, which is the topic of the episode before this one.

Sign up for my online course on the topic: https://controlmousemedia.com/repurposing-content

Have you ever thought about writing a book, but can't find the time? In this week's episode, I lay out my entire blog-to-book process – from planning to execution. It allows you to achieve two goals at the same time: Completing a large project and building an audience while you do it. 

This is what I call my Upstream Method. I also have a Downstream Method, which I'll get into in the next episode. 

Sign up for my online course on the topic: https://controlmousemedia.com/repurposing-content

Marketing is getting highly personalized. Each channel is its own community, which means that one "message" won't cut it anymore. Let's look at the ways this affects how you repurpose content across different channels, in different contexts.

Sign up for my online course on the topic: https://controlmousemedia.com/repurposing-content

Are you repurposing blog posts into email newsletters? This and other strategies for making more than one use out of your content can make you much more efficient. Here's how to do it safely and effectively.

Sign up for my online course on the topic: https://controlmousemedia.com/repurposing-content

Are you making multiple uses of blog posts, press releases, and emails to customers? With a little planning up front, content strategy helps you think a few steps ahead and save yourself valuable time – while building a set of content as a business asset. 

Sign up for my online course on the topic: https://controlmousemedia.com/repurposing-content

In building your business, are you always feeling behind? Like you can never live up to the countless stories of success? Maybe it's time to stop setting impossible standards. Here's one small change in perspective that can shorten your goal horizon.