Consider the Source

Today's consumers are savvy. Before a purchase, they're going to research you, read reviews, and ask their friends about you. They're going to make determinations about you – even before the first "touch." Are you set up to influence the process? Let's take a look.

For more on the topic, please see The Customer Journey: Five Common Waypoints: https://controlmousemedia.com/customer-journey

How do you behave as a consumer? What's your evaluation process for a new product or service? Looking at your own process may offer some insight into how you present your offer to your customers and prospective customers.

For more on the topic, please see The Customer Journey: Five Common Waypoints: https://controlmousemedia.com/customer-journey

Word-of-mouth marketing can happen on its own, but you don't want to leave it to chance. Here's how to make your customers are a part of your overall content strategy.

For more on the topic, please see The Customer Journey: Five Common Waypoints: https://controlmousemedia.com/customer-journey

BREAKING NEWS TODAY (2/6/19): Anchor just announced that it was acquired by Spotify. I have mixed feelings about this. Here's the announcement.  

It's a missed opportunity if you don't give your customers a seat at the table early on. First, if the customer has no effect on product development, you'll probably get the product wrong. Also, the right customers have the potential to be your best sales reps, if you handle it right.

For more on the topic, please see The Customer Journey: Five Common Waypoints: https://controlmousemedia.com/customer-journey

Not all customers are created equal. There are some that your business can't live without, and there are others who are more trouble than they're worth. Are you selecting the right customers - the one who provide more value than they extract?

For more on the topic, please see The Customer Journey: Five Common Waypoints: https://controlmousemedia.com/customer-journey

There's no milestone more important to your business than finding the first person who will actually pay you. This episode is about really focusing on whom you are trying to serve and making your content work towards the singular goal of earning your VERY FIRST customer.

For more on the topic, please see The Customer Journey: Five Common Waypoints: https://controlmousemedia.com/customer-journey

Technically, it's not a business without customers. So let's talk about that – I'm kicking off a new series that gets into all the nuances of managing the customer lifecycle.

For more on the topic, please see The Customer Journey: Five Common Waypoints: https://controlmousemedia.com/customer-journey

I play the part of a Google Bot scanning your site. Spoiler alert: I don't often like what I see.

I cover the two most common SEO issues that I see with small business websites: 1) Site structure, and 2) Page structure.

For an overview of my approach, see my SEO for Small Business Series: http://bit.ly/seo-series

Book a quick 45-min session with me to do an SEO audit together on screenshare: https://controlmousemedia.com/45-min

One of the single biggest things you can do to impact your business is to become more efficient with your content strategy. Here’s how to treat your content as an investment in a reusable business asset, saving you time in the process.