Consider the Source

Consider the Source

By Michael BoeziSociety & Culture
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Consider the Source episodes

  • Walk Right Past the Gatekeeper

    The Gatekeeper is not really on your side anyway – so don't wait for their approval. It doesn't matter if they say it's good or not. 

    If your audience likes what you do and is willing to pay for it, who cares about rejection letters? Build your own willing audience, and the Gatekeepers will come looking for YOU instead. 

    10 min
  • Getting Your Timing and Frequency Right
    The right information, delivered at the right time, is powerful. The opposite is true, too. Getting the timing and frequency right in your content strategy is one of the most important things you can do in building trust with your audience.
    11 min
  • From Adversity to Acceleration: Interview with Kelly Roach

    Acceleration is something that most entrepreneurs seek, but often find to be out of reach. Kelly Roach, a former Fortune 500 executive, has an amazing story of career acceleration – both in her corporate career and in running her own agency. Kelly shares her story, along with strategies that you can apply to your own business. Connect with Kelly: Web: http://kellyroachcoaching.com - Twitter: https://twitter.com/kellyroachint - LinkedIn: https://linkedin.com/in/kellyroachint - Facebook: https://facebook.com/kellyroachinternational

    30 min
  • Challenging Conventional Wisdom in Content Marketing: Interview with Louie La Vella

    The principles of event marketing can be applied to small businesses of all types. In my interview with event producer Louie La Vella, we look at some counterintuitive strategies involving live video (including Facebook Live tips), affiliate marketing, and influencer marketing.  

    To connect with Louie: 

    • Web: http://louielavella.com
    • Facebox: http://fb.com/louielavella
    • Twitter: http://twitter.com/louielavella
      • 37 min
    • How to Find Your Superpower: Interview with Katy Tynan

      The world of work is changing quickly. It doesn't matter if you're an employer or employee, starting your own business, or freelancing. Everything's different, from the way we work to our expectations of what work should be. 

      Katy Tynan talks about the trends and how they will affect your career. She believes that work doesn't have to suck – but can be incredibly fulfilling if you can find your superpower at the "intersection of talent, interest, and value." 

      To connect with Katy:

      • Web: http://katytynan.com
      • Twitter: http://twitter.com/katytynan
      • LinkedIn: http://linkedin.com/in/katytynan
        • 36 min
      • Social Media Strategy for Brick and Mortar Businesses: Interview with Laura Nunemaker

        How can brick and mortar businesses make the most of social media? 

        Laura Nunemaker used to own and run her own bakery in Atlanta, so she has first-hand experience with what works and what doesn't. Now she’s helping other cafés and restaurants reach their customers via a social strategy. 

        In this episode, we talk about Laura's specific strategies for offline businesses, clever cross-promotion opportunities, and careful automation to help make you more efficient. 

        To connect with Laura:

        • Web: https://socialforsmall.biz 
        • Twitter: https://twitter.com/socialforsmallb
          • 34 min
        • Interview Week

          It's Interview Week! Give a listen throughout this week, then I'd like to hear from you whether or not you like this format or not. Interview show or monologue show? Which do you prefer from me?  

          Call in to the show: https://anchor.fm/mboezi

          Tweet me: https://twitter.com/mboezi

          Here's what's coming this week:

          Social Media Strategy for Brick and Mortar Businesses

          // Interview with Laura Nunemaker 

          How to Find Your Superpower and Focus on the Right Stuff

          // Interview with Katy Tynan 

          Challenging Conventional Wisdom in Content Marketing

          // Interview with Louie La Vella 

          From Adversity to Acceleration: Business Growth Strategies

          // Interview with Kelly Roach 


          6 min
        • Podcast Sponsorships: How to Make Money from Your Podcast

          Anchor does it again! Here's an overview of how they make SPONSORSHIPS easy to activate. Yes, you can now get paid for your podcast. I've been podcasting weekly since 2015 and this is truly a way to simplify something that's difficult in the regular (i.e. non-Anchor) world. Here's an overview of how it works, so you can do it yourself. 

          For the complete list of episodes, please see the show page: https://controlmousemedia.com/podcast.

          6 min
        • How to Get Publicity and Other Media Coverage: Interview with Chris Well
          How do you get media coverage for your business? On this week’s episode, I interview Chris Well about his strategy for how to build your media kit, identify the right outlets, craft the perfect pitch, and set up a series of appearances that can help boost your authority. For links to Chris' work, please see: https://controlmousemedia.com/podcast/how-to-get-publicity. For the latest episode, please see the show page: https://controlmousemedia.com/podcast.
          27 min
        • Build, Connect, Optimize: The Three Stages of Good Marketing
          In working with a variety of small businesses over the past 5 years, a clear pattern emerges: There are three distinct stages of a growing business. A good marketing plan takes this into account, with three matched activities: Build, Connect, Optimize. This "thinking in threes" has significantly affected my recent projects – and it might do the same for you!
          All the projects I mentioned in the episode can be found here on this page: https://controlmousemedia.com/courses
          Any discounts that I offer to you, my listeners, are always here: https://controlmousemedia.com/mwm
          12 min

        About Consider the Source

        From the publisher's feed

        I'm in transition, entering a new phase of my life – personally, professionally, and creatively. A new direction is starting to take shape. It needs a lot more work before I’m ready to share it, but it involves a large directional shift. Exclusive episodes: https://patreon.com/collection/931204