The Gatekeeper is not really on your side anyway – so don't wait for their approval. It doesn't matter if they say it's good or not. 

If your audience likes what you do and is willing to pay for it, who cares about rejection letters? Build your own willing audience, and the Gatekeepers will come looking for YOU instead. 

Acceleration is something that most entrepreneurs seek, but often find to be out of reach. Kelly Roach, a former Fortune 500 executive, has an amazing story of career acceleration – both in her corporate career and in running her own agency. Kelly shares her story, along with strategies that you can apply to your own business. Connect with Kelly: Web: http://kellyroachcoaching.com - Twitter: https://twitter.com/kellyroachint - LinkedIn: https://linkedin.com/in/kellyroachint - Facebook: https://facebook.com/kellyroachinternational

The principles of event marketing can be applied to small businesses of all types. In my interview with event producer Louie La Vella, we look at some counterintuitive strategies involving live video (including Facebook Live tips), affiliate marketing, and influencer marketing.  

To connect with Louie: 

The world of work is changing quickly. It doesn't matter if you're an employer or employee, starting your own business, or freelancing. Everything's different, from the way we work to our expectations of what work should be. 

Katy Tynan talks about the trends and how they will affect your career. She believes that work doesn't have to suck – but can be incredibly fulfilling if you can find your superpower at the "intersection of talent, interest, and value." 

To connect with Katy:

How can brick and mortar businesses make the most of social media? 

Laura Nunemaker used to own and run her own bakery in Atlanta, so she has first-hand experience with what works and what doesn't. Now she’s helping other cafés and restaurants reach their customers via a social strategy. 

In this episode, we talk about Laura's specific strategies for offline businesses, clever cross-promotion opportunities, and careful automation to help make you more efficient. 

To connect with Laura:

It's Interview Week! Give a listen throughout this week, then I'd like to hear from you whether or not you like this format or not. Interview show or monologue show? Which do you prefer from me?  

Call in to the show: https://anchor.fm/mboezi

Tweet me: https://twitter.com/mboezi

Here's what's coming this week:

Social Media Strategy for Brick and Mortar Businesses

How to Find Your Superpower and Focus on the Right Stuff

Challenging Conventional Wisdom in Content Marketing

From Adversity to Acceleration: Business Growth Strategies

Anchor does it again! Here's an overview of how they make SPONSORSHIPS easy to activate. Yes, you can now get paid for your podcast. I've been podcasting weekly since 2015 and this is truly a way to simplify something that's difficult in the regular (i.e. non-Anchor) world. Here's an overview of how it works, so you can do it yourself. 

For the complete list of episodes, please see the show page: https://controlmousemedia.com/podcast.