When you’re seen as an authority, it opens up all sorts of possibilities to you. Trust in you builds, which accumulates as an asset for you and your business. The value you create sticks with you, and can even transfer to your next business, your next project, or your next job. For the latest episode, please see the show page: https://controlmousemedia.com/podcast.

Getting found and getting heard are a huge challenge in today’s world. Here’s how to set yourself up to be searchable and discoverable so that you have a better shot at it. Smart tactics with no tricks. For the latest episode, please see the show page: controlmousemedia.com/podcast.

A story is at the root of trust, and a good content strategy gives your brand advocates the language to use on your behalf. Since it’s more believable in their hands, you should be doing all you can to make it easier for them. For the latest episode, please see the show page: controlmousemedia.com/podcast.

Content marketing is really about running your business the right way – being honest and building a real relationship with your customers. It’s an antidote to the lies, micro-lies, and lies of omission that marketers have forcing on us for years.

Content marketing is about shifting from you talking about you to customers talking to other customers about you. It’s a lot of work at first, but the only way to see rapid, self-replicating growth.

Just because you present a solution does not mean that people will understand it. Differentiating yourself is one of the primary goals of content marketing.

"Build it and they will come" is a myth. Having a cohesive content strategy is a much safer bet, especially if you are a small business.

For the latest episode, please see the show page: https://controlmousemedia.com/podcast.

For the latest episode, please see the show page: https://controlmousemedia.com/podcast.

For the latest episode, please see the show page: https://controlmousemedia.com/podcast.