Running your own business is amazing, but let’s face it - it’s a grind as well. How do you know the difference between enough is enough and when success is right around the corner? Let’s explore.

Crowdfunding can be a great way to validate a new concept or get seed funding to get that project off the ground – BUT you have to have an audience first. That's where content marketing comes in. Photographer Bruce Myren did Kickstarter the right way – learn his process in my 30-min interview with him.

See his (excellent!) work at: http://brucemyren.com

Everything starts with an idea. Let's not underestimate how important that is. But unless you can turn it into something, that idea's not worth all that much.

So, are you going to work on this project? Realize this idea – turn it into something?

Since we all have an upper limit of the same resource – TIME, then it becomes a question about choice and prioritization.

With organic reach on the decline (Facebook Zero, and content saturation in general), what can you do to have a better chance of people actually SEEING the content you create?

What's the ROI of Content Strategy? - Episode 15

Treating Content Strategy as a Promise - Episode 14

Based on my last episode about evergreen content, here's more about how to do some planning up front to create content that will function as a "durable" asset for your business - one that you can use over and over again.

Being timely is good, but in running a content strategy, you want to create a "durable" set of assets that you can use over and over again. Here are a couple quick examples to get you started.

For more on the topic:

Creating Content as a Business Asset http://bit.ly/business-asset

Anchor made a major update to its platform today - and so far, it’s really great. If you haven’t checked out Anchor yet, today might be a good time to start!