Consider the Source

Consider the Source

By Michael BoeziSociety & Culture
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Consider the Source episodes

  • YouTube for Business: Where the World Goes to Learn

    YouTube is still the king of video, despite powerful challenges from Facebook, Instagram, and Snapchat. In Part 5 of the Social Media Strategy Series, I talk about how YouTube might fit into your overall content strategy, including how to monetize the platform.  

     Sign up for my online course Social Media Strategy for Business: https://controlmousemedia.com/social-media-strategy-for-business

    ––

    SHOW NOTES

    Please note: As I mentioned in the last episode, Google Plus is officially shutting down as of April 2, 2019. 

    Here are the standout YouTube channels that I mentioned in this episode:

    • Gary Vaynerchuk: Wine Library TV and The #AskGaryVee Show
    • Marie Forleo: MarieTV
    • Amy Schmittauer: Savvy Sexy Social
    • Nick Jaffe: Just Nick

      • Here's my channel: http://youtube.com/MichaelBoezi, and a couple of examples of how I use playlists to "chain" content together in one narrative:

      • Content Strategy For Small Businesses
      • Twitter Basics Series

        • If you want to get into using YouTube Ads, here's a good starting point for you:

        • Allowing ads on your videos or even creating your own ads
        • Joining the YouTube Partner Program
        • Google's Creator Academy


          • 21 min
        • Google+ Is Shutting Down TODAY (4/2/19): Download Your Data Now

          Google Plus is shutting down on April 2, 2019. Here's a quick overview of how (and why) to download all your data before it disappears forever. Google makes this easy, but you have act BEFORE April 2, 2019. And then I get into a few simple things to make sure your Google presence is optimized for SEO. 

          LINKS: 

          Google Takeout: Click this link and it will preload the four Google Plus properties to download: https://takeout.google.com/settings/takeout/custom/circles,plus_one,plus_communities,stream?pli=1

          SEO for Small Business Series: https://controlmousemedia.com/keywords/seo-for-small-business

          Content Marketing 201 Series: https://controlmousemedia.com/keywords/content-marketing-201

          12 min
        • Facebook for Business: Optimizing for Organic Reach

          Just because today's Facebook is an advertising platform doesn't mean that it's the only method to get success out of the platform. Let's look at how Facebook's algorithm works and how to optimize for as much "organic reach" as you can get – without paying for ads.

           Sign up for my online course Social Media Strategy for Business: https://controlmousemedia.com/social-media-strategy-for-business

          24 min
        • LinkedIn for Business: Taking It to the Next Level

          Many people think of LinkedIn as an online resume, but it's so much more than that. Here’s how to use LinkedIn as a marketing tool for your business.

          In this episode, I cover:

          • Why LinkedIn is more than just your online resume.
          • Why it's my least favorite platform (in interface and UX), but is still my 2nd best channel.
          • What the Microsoft acquisition of LinkedIn means for you, and how it might change your strategy.
          • How Microsoft is doubling down on becoming the hub for professionals of all types.
          • Should you maintain a LinkedIn business page or not? If so, what’s your strategy?
          • Should you pay for upgrade to LinkedIn Premium Professional or not?
          • Should LinkedIn Advertising be a part of your strategy or not?
          • What is LinkedIn Pulse and is it a worthwhile strategy – or will simple Updates suffice?
          • What is your overall strategy with original content vs. curated content?
          • Some simple guidelines for using LinkedIn Groups.

            • Sign up for my online course Social Media Strategy for Business: https://controlmousemedia.com/social-media-strategy-for-business

            21 min
          • Twitter for Business: Is It Right For You?

            Tons of people use Twitter as a marketing tool, but will it be effective for your business? Here are some considerations and strategies to help you decide.

            Yes, Twitter has its problems. But to me, it’s still the most effective channel for building an audience. Once you listen to the episode, I think you’ll understand why it’s my best channel, by far (see: @mboezi).

            In this episode, I cover:

            • What are the benefits of using Twitter for audience-building, if you get it right.
            • What are the potential pitfalls, including how to manage the "firehose" of posts.
            • How to find the right blend between broadcast and bi-directional activity.
            • How to find people to connect with – either directly or indirectly.
            • How images and videos boost your click-through rate (CTR) – especially native images.
            • Using lists to help keep you organized – and be strategic about audience-building.
            • How you can do some clever automating with Twitter – if you're careful.
            • A brief rant about auto-DMs. Spoiler alert: It's spam.
            • Using Twitter's Analytics to measure performance and iterate.
            • And a bunch of other strategies for engaging with an audience.

              • Sign up for my online course Social Media Strategy for Business: https://controlmousemedia.com/social-media-strategy-for-business 

              27 min
            • Social Media Marketing: Choosing the Right Content

              Social media marketing is an optimization problem. You want to focus on the right activities, in the right channels, to maximize your impact. But none of this will happen without the right content. There are three considerations in finding the balance between 1) what you can produce, and 2) what your audience wants. 

              –

              Sign up for my online course Social Media Strategy for Business: https://controlmousemedia.com/social-media-strategy-for-business

              15 min
            • Social Media Marketing: 4 Strategies for Channel Selection

              Getting the most out of your social media marketing efforts starts with channel selection. In this episode, let’s look at my four basic criteria for picking the right social channels for your particular business. 

              –

              Sign up for my online course Social Media Strategy for Business: https://controlmousemedia.com/social-media-strategy-for-business

              14 min
            • Rickrolled: How Advertising Has Ruined the Internet
              The promise of the Internet has been ruined by advertising. There is no article you can read, video you can view, or social feed you can scroll through without being interrupted by some advertiser’s desperate attempt to steal your attention. Every time I experience this, I feel like I’ve been Rickrolled. Another rant this week, folks...
              --
              If you don’t know what a Rickroll is, let me Rickroll you right here (though it’s not Rickrolling if you know it’s coming). Or you can skip to 8:28 of this episode (after the music) and I’ll define it for you in 20 seconds.
              If you want to know more about how soft-touch, ethical marketing is not only more respectful to us as consumers, but more effective too, here’s an overview of The New Marketing and Sales: https://controlmousemedia.com/new-marketing-and-sales
              10 min
            • The One Word That Diminishes Your Work

              People don't mean to diminish your work, but that's exactly what they are doing when they use this one insidious little word. This word undervalues your expertise and experience by making it sound simple - as a way to sell you on doing something, paying you less than you're worth, or not paying you at all.

              Subscribe here for the new upcoming series I mention in the episode: https://controlmousemedia.com/subscribe/

              11 min

            About Consider the Source

            From the publisher's feed

            I'm in transition, entering a new phase of my life – personally, professionally, and creatively. A new direction is starting to take shape. It needs a lot more work before I’m ready to share it, but it involves a large directional shift. Exclusive episodes: https://patreon.com/collection/931204