Consider the Source

YouTube for Business: Where the World Goes to Learn


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YouTube is still the king of video, despite powerful challenges from Facebook, Instagram, and Snapchat. In Part 5 of the Social Media Strategy Series, I talk about how YouTube might fit into your overall content strategy, including how to monetize the platform.  

 Sign up for my online course Social Media Strategy for Business: https://controlmousemedia.com/social-media-strategy-for-business

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SHOW NOTES

Please note: As I mentioned in the last episode, Google Plus is officially shutting down as of April 2, 2019. 

Here are the standout YouTube channels that I mentioned in this episode:

  • Gary Vaynerchuk: Wine Library TV and The #AskGaryVee Show
  • Marie Forleo: MarieTV
  • Amy Schmittauer: Savvy Sexy Social
  • Nick Jaffe: Just Nick
  • Here's my channel: http://youtube.com/MichaelBoezi, and a couple of examples of how I use playlists to "chain" content together in one narrative:

    • Content Strategy For Small Businesses
    • Twitter Basics Series
    • If you want to get into using YouTube Ads, here's a good starting point for you:

      • Allowing ads on your videos or even creating your own ads
      • Joining the YouTube Partner Program
      • Google's Creator Academy

      • ...more
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        Consider the SourceBy Michael Boezi

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