<p>Why do some businesses underinvest in their social media strategy? The time and effort are worth it – if you do it right. Here's a rubric that might help you. </p>

Why do some businesses underinvest in their social media strategy? The time and effort are worth it – if you do it right. Here's a rubric that might help you.

<p>Why do some businesses underinvest in their social media strategy? The time and effort are worth it – if you do it right. Here's a rubric that might help you.&nbsp;</p>

Taking Your Social Media Strategy Seriously

I'm in transition, entering a new phase of my life – personally, professionally, and creatively. A new direction is starting to take shape. It needs a lot more work before I’m ready to share it, but it involves a large directional shift. Exclusive episodes: https://patreon.com/collection/931204

Part of this will be about the way we consume, share, and produce media. We need to embrace smaller spaces and leave legacy systems, letting them fade into irrelevance (like MySpace, Facebook, Twitter, etc). Shares selected episodes with my long-running legacy podcast: Marketing Without the Marketing.

Society & Culture

I'm in transition, entering a new phase of my life – personally, professionally, and creatively. A new direction is starting to take shape. It needs a lot more work before I’m ready to share it, but it involves a large directional shift. Exclusive episodes: https://patreon.com/collection/931204 Part of this will be about the way we consume, share, and produce media. We need to embrace smaller spaces and leave legacy systems, letting them fade into irrelevance (like MySpace, Facebook, Twitter, etc). Shares selected episodes with my long-running legacy podcast: Marketing Without the Marketing.

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Taking Your Social Media Strategy Seriously

Taking Your Social Media Strategy Seriously