<p>Not all customers are created equal. There are some that your business can't live without, and there are others who are more trouble than they're worth. Are you selecting the right customers - the one who provide more value than they extract?</p>
<p>For more on the topic, please see The Customer Journey: Five Common Waypoints: https://controlmousemedia.com/customer-journey</p>

Not all customers are created equal. There are some that your business can't live without, and there are others who are more trouble than they're worth. Are you selecting the right customers - the one who provide more value than they extract? For more on the topic, please see The Customer Journey: Five Common Waypoints: https://controlmousemedia.com/customer-journey

Picking the Right Customers

I'm in transition, entering a new phase of my life – personally, professionally, and creatively. A new direction is starting to take shape. It needs a lot more work before I’m ready to share it, but it involves a large directional shift. Exclusive episodes: https://patreon.com/collection/931204

Part of this will be about the way we consume, share, and produce media. We need to embrace smaller spaces and leave legacy systems, letting them fade into irrelevance (like MySpace, Facebook, Twitter, etc). Shares selected episodes with my long-running legacy podcast: Marketing Without the Marketing.

Society & Culture

I'm in transition, entering a new phase of my life – personally, professionally, and creatively. A new direction is starting to take shape. It needs a lot more work before I’m ready to share it, but it involves a large directional shift. Exclusive episodes: https://patreon.com/collection/931204 Part of this will be about the way we consume, share, and produce media. We need to embrace smaller spaces and leave legacy systems, letting them fade into irrelevance (like MySpace, Facebook, Twitter, etc). Shares selected episodes with my long-running legacy podcast: Marketing Without the Marketing.

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Picking the Right Customers

Picking the Right Customers