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LinkedIn, Influencers, and B2B Brand Growth
B2B marketing continues to evolve. LinkedIn has become a primary platform for sales strategy and personal branding.
Influencer marketing now drives measurable revenue across both B2B and CPG brands. Founders are rethinking how branding, research, and partnerships fuel long-term growth.
On this episode of WinsDay, Eran Mizrahi, CEO of Source86, and Henry Young, Founder and CEO of Avari Research, have a strategic conversation on modern brand growth, LinkedIn sales strategy, and influencer marketing performance.
Eran brings an operator’s perspective from scaling procurement and supply chain operations for major CPG brands selling in retailers like Costco Wholesale, Target, and Trader Joe's.
With experience managing over $100M in procurement and navigating supply chain disruption during rapid growth, he understands how brand positioning, relationship-building, and trust impact long-term revenue.
He shares insights on driving sales through LinkedIn strategy, building credibility in B2B environments, and aligning branding with operational execution.
Henry represents the next generation of marketing leadership. Through Avari Research, he works at the intersection of gaming, social media marketing, Gen Z consumer behavior, and influencer partnerships.
After helping generate more than 1 billion views across campaigns, he focuses on data-driven influencer marketing, audience research, and brand collaboration strategies that resonate with younger consumers. His work centers on measurable campaigns, creator partnerships, and market research that informs smarter influencer selection.
This episode covers:
1. Driving Sales Through LinkedIn Strategy
2. Influencer Marketing
3. The Role of Branding in B2B Startup Growth
4. Market Research for Influencer Brand Partnerships
For founders, CMOs, CPG leaders, B2B startups, and marketing teams, this conversation explores LinkedIn lead generation, personal branding for executives, influencer marketing ROI, consumer research, and scalable brand growth strategies.
If you are building a B2B brand, launching a startup, or expanding through influencer partnerships, this episode delivers practical insights on sales strategy, brand positioning, and performance-driven marketing.
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By Jessie LizakB2B marketing continues to evolve. LinkedIn has become a primary platform for sales strategy and personal branding.
Influencer marketing now drives measurable revenue across both B2B and CPG brands. Founders are rethinking how branding, research, and partnerships fuel long-term growth.
On this episode of WinsDay, Eran Mizrahi, CEO of Source86, and Henry Young, Founder and CEO of Avari Research, have a strategic conversation on modern brand growth, LinkedIn sales strategy, and influencer marketing performance.
Eran brings an operator’s perspective from scaling procurement and supply chain operations for major CPG brands selling in retailers like Costco Wholesale, Target, and Trader Joe's.
With experience managing over $100M in procurement and navigating supply chain disruption during rapid growth, he understands how brand positioning, relationship-building, and trust impact long-term revenue.
He shares insights on driving sales through LinkedIn strategy, building credibility in B2B environments, and aligning branding with operational execution.
Henry represents the next generation of marketing leadership. Through Avari Research, he works at the intersection of gaming, social media marketing, Gen Z consumer behavior, and influencer partnerships.
After helping generate more than 1 billion views across campaigns, he focuses on data-driven influencer marketing, audience research, and brand collaboration strategies that resonate with younger consumers. His work centers on measurable campaigns, creator partnerships, and market research that informs smarter influencer selection.
This episode covers:
1. Driving Sales Through LinkedIn Strategy
2. Influencer Marketing
3. The Role of Branding in B2B Startup Growth
4. Market Research for Influencer Brand Partnerships
For founders, CMOs, CPG leaders, B2B startups, and marketing teams, this conversation explores LinkedIn lead generation, personal branding for executives, influencer marketing ROI, consumer research, and scalable brand growth strategies.
If you are building a B2B brand, launching a startup, or expanding through influencer partnerships, this episode delivers practical insights on sales strategy, brand positioning, and performance-driven marketing.