LinkedIn is investing heavily in artificial intelligence to enhance its user experience. The platform has been incorporating AI since 2007, but its latest tools aim to help users with human-centric tasks. New features include a conversational job search allowing users to ask questions, AI-generated cover letters, and resume review. The learning platform is also getting an AI boost with personalized coaching for Premium subscribers. Additionally, LinkedIn is overhauling its search functionality to provide more accurate results, expanding Recruiter 2024, and introducing premium company pages for small businesses.