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LinkedIn's magical recipe for converting leads into gold
The Magical Journey of Turning Leads into Gold
Letโs look at some facts firstโฆ
Only 3% of any marketplace is ready to buy from you. This is considering the people that are even remotely interested in you.
The other 7% are active buyers, which means that they have a need and a problem that needs to be solved however they are still searching for options.
That leaves the remaining 90% of the people you are marketing to will not be interested in your service as they have not identified a need or a problem in their business, yet.
So, it makes sense to start working the 90% - right?!
How?
๐ฅ LinkedIn!
โ
๐ฆ๐๐ฒ๐ฝ ๐ญ: Find your ideal client โ they will become your prospects. Now start the relationship with engagement and content.
โ
๐ฆ๐๐ฒ๐ฝ ๐ฎ: Connect and follow the prospects in Step1 โ they will now become Leads. Continue building the relationship with engagement, content, and personalized messaging.
โ
๐ฆ๐๐ฒ๐ฝ ๐ฏ: Obtain their contact details โ they will now become MQLs (Marketing Qualified Leads). Move them off LinkedIn by handing them over to Sales to qualify them as SQLs (Sales Qualified Leads)โฆ and close the deal!
It is a simple process, but it works.
โDonโt leave money on the table, focus on the 90%
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By Tilly DaviesThe Magical Journey of Turning Leads into Gold
Letโs look at some facts firstโฆ
Only 3% of any marketplace is ready to buy from you. This is considering the people that are even remotely interested in you.
The other 7% are active buyers, which means that they have a need and a problem that needs to be solved however they are still searching for options.
That leaves the remaining 90% of the people you are marketing to will not be interested in your service as they have not identified a need or a problem in their business, yet.
So, it makes sense to start working the 90% - right?!
How?
๐ฅ LinkedIn!
โ
๐ฆ๐๐ฒ๐ฝ ๐ญ: Find your ideal client โ they will become your prospects. Now start the relationship with engagement and content.
โ
๐ฆ๐๐ฒ๐ฝ ๐ฎ: Connect and follow the prospects in Step1 โ they will now become Leads. Continue building the relationship with engagement, content, and personalized messaging.
โ
๐ฆ๐๐ฒ๐ฝ ๐ฏ: Obtain their contact details โ they will now become MQLs (Marketing Qualified Leads). Move them off LinkedIn by handing them over to Sales to qualify them as SQLs (Sales Qualified Leads)โฆ and close the deal!
It is a simple process, but it works.
โDonโt leave money on the table, focus on the 90%