Sell what people want, give them what they need...

To do this you need clarity...

Add value… but are we focusing too much on knowledge, information?

In social selling, promoting our businesses, products, services, and solutions, we all have been exposed to the advice, the teachings to add value.

So we jump into content and share our knowledge, our experience, our expertise.

Great!

But there is one value offer that I often find that is sadly lacking.

They, our ideal clients, our communities, our audiences, our connections, our followers… are people.

And the biggest value we can offer another person is to have a real, genuine, and authentic interest in them as people.

When we show interest in others, we communicate that they matter to us, and we acknowledge their worth as individuals.

It is a powerful way of building connections, fostering empathy, and creating a sense of belonging.

Genuine interest involves active listening, asking questions, and responding with empathy and respect.

By valuing others in this way: -

✅We open up opportunities for deeper relationships, mutual growth, and meaningful experiences that enrich our lives.

✅We create a space for them to express themselves and feel valued.

✅We listen without judgment, being present, and seeking to understand their perspective.

✅We take the time to get to know someone on a deeper level, beyond their role or title, we see their humanity and can connect with them in a more meaningful way.

✅We create a sense of belonging and fosters deeper, more fulfilling relationships.

✅We see others as individuals with unique experiences, thoughts, and feelings, rather than simply as a means to an end.

Let’s add value by having a real, genuine, and authentic interest in others is one of the most valuable gifts we can give, both to others and to ourselves.

Agreed?!

The Magical Journey of Turning Leads into Gold

Let’s look at some facts first…

Only 3% of any marketplace is ready to buy from you. This is considering the people that are even remotely interested in you.

The other 7% are active buyers, which means that they have a need and a problem that needs to be solved however they are still searching for options.

That leaves the remaining 90% of the people you are marketing to will not be interested in your service as they have not identified a need or a problem in their business, yet.

So, it makes sense to start working the 90% - right?!

How?

💥 LinkedIn!

✅𝗦𝘁𝗲𝗽 𝟭: Find your ideal client – they will become your prospects. Now start the relationship with engagement and content.

✅𝗦𝘁𝗲𝗽 𝟮: Connect and follow the prospects in Step1 – they will now become Leads. Continue building the relationship with engagement, content, and personalized messaging.

✅𝗦𝘁𝗲𝗽 𝟯: Obtain their contact details – they will now become MQLs (Marketing Qualified Leads). Move them off LinkedIn by handing them over to Sales to qualify them as SQLs (Sales Qualified Leads)… and close the deal!

It is a simple process, but it works.

❌Don’t leave money on the table, focus on the 90%

3 Foundation elements that will make or break your LinkedIn efforts…

As an early adopter I have been using LinkedIn since 2004.

But it was only in 2011 that I really discovered the power of this professional platform. I used only LinkedIn to successfully build 3 for myself and also assisted thousands of global businesses to do the same.

This is what I have learned…

✅Success on LinkedIn starts with the correct setups.

❌ Don’t just jump in and start reaching out or posting content…

First you need:

👉 Knowing how to tell 𝙮𝙤𝙪𝙧 story

👉 Knowing how to tell 𝙩𝙝𝙚𝙞𝙧 story

👉 Knowing how to craft 𝙖𝙣 𝙤𝙛𝙛𝙚𝙧 that they, your ideal client, really want.

A business is built on a 𝘴𝘵𝘳𝘰𝘯𝘨 𝘵𝘦𝘢𝘮…

Business is a 𝘵𝘦𝘢𝘮 𝘴𝘱𝘰𝘳𝘵!

Every thriving business boasts with a team that works and functions as a unity.

It therefor stands to reason that every business owner, business professional must focus on building a team that is committed to the successes of the business.

How?

Donald Miller teaches to focus on the foundational 3 Key Elements to create a dream team:

👉1. Understanding the mission of the business

👉2. Employ team members based on predefined key characteristics team members must have.

👉3. Ensure that each team member is familiar with the 3 main current objectives, activities of the business.

I implemented this and my business thrives on the strengths of my team.

Can you add to this?

Just because it works for you on Facebook, does not guarantee it will work on LinkedIn…

Here are 3 𝘭𝘦𝘴𝘴𝘰𝘯𝘴 I learned on some of the differences between these two social media platforms.

LinkedIn the new ‘𝘍𝘢𝘤𝘦𝘣𝘰𝘰𝘬 𝘸𝘪𝘵𝘩 𝘚𝘶𝘪𝘵𝘴’

Content on LinkedIn is fast becoming very personal. Are the days when you could find valuable and insightful business-related post updates gone?

I hope not…

If this is you and you have been sharing more personal information rather than focusing on sharing business information, here is my advice…

❌ Don’t!

Here is why…

✅ What you say on Social Media stay on Social Media – it is public

✅ How are you going to establish trust relationships if you have difficulties, challenges or problems in your personal life to deal with

✅ But more importantly you have invested time effort and even money on establishing a personal and business brand. It takes one comment, one post update to destroy it all

👍 Yes, you need to focus on storytelling, but their – your ideal client – stories, not yours!

Best advice…

Be 𝘗𝘦𝘳𝘴𝘰𝘯𝘢𝘭 but stay 𝘗𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭

What say you?

Have you ever wondered how business leaders, influencers, gather information and data to make informed decisions?

Well, platforms like LinkedIn are essential for conducting research! 📊🧐

Research is an essential tool for understanding the online world around us and making informed decisions.

It helps us learn about new technologies, social trends, and advancements in various fields.

By using platforms like LinkedIn, we can gather valuable insights and data that help us make informed decisions.

Without research, we would not have made advancements in medicine, technology, and business. We would also lack a deep understanding of the challenges facing our world and how to address them.

So, let's appreciate the value of research and support platforms like LinkedIn that offers research and help us better understand the world around us!

Are you making this mistake?

There is no shortcut to marketing, to creating a community, to creating followers, that want what you have to offer!

It takes time…

You see in marketing, on a platform like LinkedIn you need to focus on:

▶️ Inbound marketing – Creating a presence that will attract your ideal client to you.

▶️ Outbound marketing – Reaching out to your ideal client.

The problem is this…

Merely creating a presence, setting up and optimizing your profile, plus creating content 𝘪𝘴 𝘯𝘰𝘵 𝘦𝘯𝘰𝘶𝘨𝘩!

But taking a short cut by messaging everyone daily or scraping email addresses to do email marketing campaigns with ‘Buy my Stuff’ messages 𝘸𝘰𝘯’𝘵 𝘸𝘰𝘳𝘬!

You need to do both, consistently, but in the right way!

You need to create a killer profile that will offer huge value, positioning you as the thought leader with answers…

Then you need to reach out to your ideal client with the sole purpose to establish relationships by creating meaningful conversations through offering huge value… 𝘯𝘰𝘵 ‘𝘉𝘶𝘺 𝘮𝘺 𝘚𝘵𝘶𝘧𝘧’

Remember in today’s online world you cannot sell anymore… 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗮𝗹 𝗰𝗹𝗶𝗲𝗻𝘁 𝗺𝗮𝗸𝗲𝘀 𝘁𝗵𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝘁𝗼 𝗯𝘂𝘆!

Success is just not enough… 𝘢𝘯𝘺𝘮𝘰𝘳𝘦!

John C. Maxwell explains this well: “𝘚𝘶𝘤𝘤𝘦𝘴𝘴 𝘪𝘴 𝘢𝘥𝘥𝘪𝘯𝘨 𝘷𝘢𝘭𝘶𝘦 𝘵𝘰 𝘰𝘶𝘳𝘴𝘦𝘭𝘷𝘦𝘴, 𝘚𝘪𝘨𝘯𝘪𝘧𝘪𝘤𝘢𝘯𝘵 𝘪𝘴 𝘢𝘥𝘥𝘪𝘯𝘨 𝘷𝘢𝘭𝘶𝘦 𝘵𝘰 𝘰𝘵𝘩𝘦𝘳𝘴”

If we focus on a social media platform, like LinkedIn, to add value to others…

👉 Shouldn’t our focus be to become more than just a success…

👉 Shouldn’t we strive to become significant?

Listen to this and let me know if you agree?