Do your research, do your homework:

✅ Study the content, branding, messaging, and tactics of successful influencers in your industry or niche.

✅ Learn from their experiences and strategies that have led to their success.

✅ Adapt their proven methods to your own style and voice.

❌ Don't steal someone else's content or ideas without their permission.

❌ Avoid outright plagiarism and maintain your own authenticity and unique perspective.

Remember, success often comes from a combination of factors, including hard work, persistence, creativity, and innovation. Find a balance between learning from others and forging your own path to success.

#shortsfeed #content #linkedin#business #shortsfeed #linkedin #success #content

2 Mindset changes that will get you LinkedIn results… 𝘨𝘶𝘢𝘳𝘢𝘯𝘵𝘦𝘦𝘥!

👉 𝙁𝙞𝙧𝙨𝙩 ditch the ABC (Always Be Closing) idea… LinkedIn is not a sales platform.

Instead adopt the ABO (Always Be Open for business) concept.

On LinkedIn you are prospecting with the sole purpose to create relationships with your ideal client by having insightful, helpful, and meaningful conversations.

Position yourself on LinkedIn in such a way that you are open and available to these conversations.

👉 𝙎𝙚𝙘𝙤𝙣𝙙 know that your ideal client on LinkedIn is 𝘕𝘖𝘛 interested in your business, they are interested in knowing 𝘠𝘖𝘜!

This is where the profile plays a huge role.

Ditch your resume and create your profile as a landing page, a mini website for your ideal clients to learn more about you and what you have to offer.

Watch the video for more…

𝘈𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭𝘴! Are you marketing ready?

To succeed in today's fast-paced and competitive market, it's not enough to just have a great product or service. You need to have effective, well-mapped out processes in place to support your marketing efforts.

Without them, you risk falling behind your competition and losing out on potential customers.

Do take the time to evaluate your processes and ensure they are up-to-date and optimized for marketing success!

𝗘𝘅𝗽𝗹𝗮𝗻𝗮𝘁𝗶𝗼𝗻:

In today's digital age, effective marketing can make or break a business. It's not enough to simply have a great product or service; you need to have the right processes in place to support your marketing efforts.

These processes can include everything from lead generation and conversion optimization to content creation and distribution.

Without a solid foundation in place, your marketing efforts will be less effective and less efficient.

By taking the time to evaluate and optimize your processes, you can ensure that your business is marketing ready. This means that you have the tools and resources necessary to attract and convert potential customers, build brand awareness, and ultimately drive growth and success.

So, don't neglect your processes - invest in them and reap the rewards of a marketing-ready business!

Every business is now under huge pressure to deliver and over-deliver…

With so much brand exposure available on a social media platform like LinkedIn, businesses must be results driven…

… And be able to proof it!

I believe the time is now to stop all cute and clever marketing messages that ultimately only sow confusion…

…And to instead focus on helping our clients to improve their businesses!

Plus, we must be able to offer structures and methods to help them make informed qualified decisions.

Else we will continue to waste time with objections like “Why should I believe you”

Time is of essence – we need to gain clients and clients need solutions… that will work…!

I hate selling…!

Have you heard this before?

Have you said this yourself before?

I have…

Until I discovered the secret of the ‘Art of Shift the Focus’

Now I enjoy sales…

I am good at it…

Sales are easy and fun…

Watch this and become a sales fan…

What do you think?

Talking about work-from-home, hybrid, or work in an office, I was asked the question which is best?

Now, having worked in all 3 models I guess my experience could be helpful.

I started my business, MarketingCX in 2015, while living in a very small remote town, Pringle Bay in the Western Cape.

At that time having an office and finding the team I needed close-by was just not an option. So, I opted for the work-from-home model.

I found my team, but they were all living all over South Africa – miles away from where I lived.

For years, we worked remotely building the business as a team on Zoom. Some of my team members joined me and left without me ever meeting them in person.

𝘐𝘵 𝘸𝘰𝘳𝘬𝘦𝘥 𝘸𝘦𝘭𝘭!

When I moved to Hermanus in 2018, I started looking at the hybrid model and some of the team members did office work some days of the week.

𝘐𝘵 𝘸𝘰𝘳𝘬𝘦𝘥 𝘸𝘦𝘭𝘭!

I moved back to Johannesburg towards the end of 2019. Covid came and covid left and I continued building and running the business, remotely, successfully.

Last year, in 2022, I started the internships and was forced to opt for the work in an office daily model. Slowly we faced out the work-from-home and hybrid models.

As a team we could now do brainstorming, planning, and support each other face-to-face every day. There is something to be said about human interactions and socialisation.

Now, MarketingCX, is a business working from an office where we as a team stand as a force, supporting each other daily.

𝘐𝘵 𝘸𝘰𝘳𝘬𝘴 𝘣𝘦𝘵𝘵𝘦𝘳!

What is your experience? Do share in the comments…

I strongly believe that automation tools can do more harm than good.

Here's why:

▶️ The accuracy of LinkedIn user information is dependent on the user updating it regularly. So you might be reaching out to the wrong person creating huge annoyance

▶️ You need to do research on the LinkedIn user to determine if they will be a good fit for your service even if they are a match according to a search.

▶️ It is rude! You are in effect saying to the LinkedIn user they are not worthy of your time or attention.

Automation tools can limit your creativity and flexibility on LinkedIn.

When you rely on these tools to do the work for you, you might miss out on opportunities to engage with your audience in new and interesting ways. LinkedIn is all about creativity and spontaneity, and automation tools can stifle that spirit.

So, if you're considering using automation tools on social media, I urge you to think twice. Instead, focus on building genuine, authentic relationships with your followers. It might take more time and effort, but in the end, it will be well worth it.

𝘘𝘶𝘦𝘴𝘵𝘪𝘰𝘯: Is ChatGPT a threat or opportunity?

Chat Generative Pre-Trained Transformer is an artificial intelligence (AI) chatbot developed by OpenAI and launched in November 2022. The fastest growing app currently with over a 100 million users.

How will ChatGPT affect our businesses, our lives?

More importantly how should we deal with this technology change?

In today’s video I detail my views.

Watch it and let me know in the comments your thoughts.

Hey, they are still people; a person that feel, think, do and yearn…

We call them:

▶️ Ideal Clients

▶️ Leads

▶️ Prospects

▶️ Suspects

But did we forget that they could very well be:

▶️ A referrer

▶️ A collaborator

▶️ A supporter

▶️ A community member

▶️ … A Friend

Do we need a mindset change?