BusinessSuccessHow The Secrets of Entrepreneurial Triumphs

BusinessSuccessHow The Secrets of Entrepreneurial Triumphs

By Tilly DaviesBusiness
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BusinessSuccessHow The Secrets of Entrepreneurial Triumphs episodes

  • Utilize Curiosity Wisely and the Power of Clarity to Promote Sales.

    Use ‘curiosity’ wisely!
    During a keynote yesterday, I was explaining how to focus on adding value for the ideal client, especially in our content. The question was raised what about creating curiosity.
    My answer and conviction are simply that curiosity must be use in our headlines, the very first sentence, purely to ensure that our content will be consumed.
    But we should never use curiosity to detail the solutions we offer.
    The more you reveal, the more value you add

    The more value you add, the more you create an understanding of how much you actually offer and how much they will benefit and save.
    𝘗𝘊𝘰𝘱𝘭𝘊 𝘥𝘰 𝘯𝘰𝘵 𝘣𝘶𝘺 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 
    𝘛𝘩𝘊𝘺 𝘣𝘶𝘺 𝘵𝘩𝘊 𝘢𝘱𝘱𝘭𝘪𝘀𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘵𝘩𝘊 𝘎𝘰𝘭𝘶𝘵𝘪𝘰𝘯 
    Do you agree with me?

    4 min
  • Enhance Your Career with AI: Learn Its Functionalities and Improve Your Usage

    As a Baby Boomer, I saw it all!
    I started my IT career in the mainframe era. PC’s, Laptops, Notebooks, Internet, Mobile Devices, iPads, iPods were unheard of.
    Then they came one by one, infiltrating our worlds and taking over.
    Now each invention, technology evolution, was met with fear. 𝘍𝘊𝘢𝘳 𝘰𝘧 𝘫𝘰𝘣 𝘭𝘰𝘎𝘎𝘊𝘎!
    I guess it is just natural for those that resist change.
    Again, I am witnessing yet another technology evolution – 𝘈𝘳𝘵𝘪𝘧𝘪𝘀𝘪𝘢𝘭 𝘐𝘯𝘵𝘊𝘭𝘭𝘪𝘚𝘊𝘯𝘀𝘊 (𝘈𝘐)!
    And again, it is met with fear – fear of losing jobs and opportunities!
    So, will we see job losses?
    Absolutely!
    But it can be prevented

    You see, I believe the employee, the business, that will prepare and ensure that they strategise and learn how to use AI as a business tool to get results will not only survive but thrive.
    But key is going to be to change your focus from

    Just having a skill to produce an end product

    To being able to use the tools available to produce 𝗥𝗘𝗊𝗚𝗟𝗧𝗊!
    We are entering a world that will only be results driven, 𝘯𝘰𝘵𝘩𝘪𝘯𝘚 𝘭𝘊𝘎𝘎 𝘵𝘩𝘢𝘯 𝘞𝘩𝘢𝘵 𝘪𝘎 𝘊𝘹𝘱𝘊𝘀𝘵𝘊𝘥 𝘞𝘪𝘭𝘭 𝘣𝘊 𝘢𝘀𝘀𝘊𝘱𝘵𝘢𝘣𝘭𝘊!
    Agreed?!

    5 min
  • The competition in the online world is as fierce as a storm; are you ready? Is your company ready?

    ⚠ Warning: The storm has started
 ⚠
    𝘈𝘳𝘊 𝘺𝘰𝘶 𝘳𝘊𝘢𝘥𝘺?
    𝘐𝘎 𝘺𝘰𝘶𝘳 𝘣𝘶𝘎𝘪𝘯𝘊𝘎𝘎 𝘳𝘊𝘢𝘥𝘺?
    Years ago, I started warning my clients that a storm is coming. Well, the storm has started, we are in the midst of a it.
    What storm?
    Well you see, as B2B organisations adopt the digital online world as their preferred (and for some only) method for marketing and sales, the competition is becoming fierce!
    Don’t get derailed with reports and complaints of spam, shiny object syndrome or what works or what doesn’t!
    Focus on building, establishing, and maintaining your own communities.
    In this video I highlight 𝟱 𝗞𝗲𝘆 𝗳𝗌𝗰𝘂𝘀 𝗲𝗹𝗲𝗺𝗲𝗻𝘁𝘀 to build your community.
    𝘉𝘺 𝘵𝘩𝘊 𝘞𝘢𝘺, 𝘵𝘩𝘊 𝘎𝘵𝘰𝘳𝘮 𝘪𝘯 𝘵𝘩𝘊 𝘷𝘪𝘥𝘊𝘰 𝘞𝘢𝘎 𝘢 𝘀𝘰𝘮𝘱𝘭𝘊𝘵𝘊 𝘀𝘰𝘪𝘯𝘀𝘪𝘥𝘊𝘯𝘀𝘊!

    4 min
  • Strategies for Boosting Visibility on LinkedIn through Digital Marketing

    On LinkedIn it is not who you know
 𝘉𝘜𝘛 who knows you!
    We have all been there

    Chasing the numbers!
    𝘔𝘰𝘳𝘊 𝘀𝘰𝘯𝘯𝘊𝘀𝘵𝘪𝘰𝘯𝘎  𝘮𝘰𝘳𝘊 𝘧𝘰𝘭𝘭𝘰𝘞𝘊𝘳𝘎  𝘮𝘰𝘳𝘊 𝘷𝘪𝘊𝘞𝘎 𝘰𝘯 𝘰𝘶𝘳 𝘱𝘰𝘎𝘵𝘎  𝘮𝘰𝘳𝘊 𝘊𝘯𝘚𝘢𝘚𝘊𝘮𝘊𝘯𝘵  𝘮𝘰𝘳𝘊 
    Right?!
    Why?
    For more brand exposure, more visibility, more ideal clients to know me!
    Ok, maybe it was just me.
    I quickly in my LinkedIn journey discovered working smarter not harder just makes everything so much more fun.
    That is when I discovered the power of 𝙚𝙢𝙥𝙡𝙀𝙮𝙚𝙚 𝙖𝙙𝙫𝙀𝙘𝙖𝙘𝙮.
    Each one of my team members gets a ‘LinkedIn Uniform’ when they join us.
    That means they get their KPI’s, their job description plus their LinkedIn Profile Personal Brand linked to the MarketingCX Business brand, our LinkedIn page.
    Now it all becomes so much easier.
    We stand tall and strong in LinkedIn.
    We operate as one voice.
    We all have our MarketingCX LinkedIn Uniform – building MarketingCX as one, as a force to reckon with!
    Do you have a ‘LinkedIn Uniform’?

    5 min
  • Use LinkedIn to Earn the Right to Own a Lead

    Earn the right to own a lead!
    If you are using LinkedIn to promote your business, create brand awareness, generate leads or even to grow your business, this principle is key.
    𝘏𝘊𝘳𝘊 𝘪𝘎 𝘞𝘩𝘺 
    LinkedIn is a social media platform to build relationships with the main objective to invite your community, your audience, into your own environment.
    👉LinkedIn is not your platform...
    👉LinkedIn is not your marketing tool

    👉LinkedIn is not your email marketing system...
    𝘠𝘰𝘶 𝘥𝘰 𝘯𝘰𝘵 𝘰𝘞𝘯 𝘓𝘪𝘯𝘬𝘊𝘥𝘐𝘯!
    Your main focus on the platform should always be to add enough value to connections, your audience, your community to invite them to exchange their contact details in return for even more value

    You need to use LinkedIn to build your own leads database
 Remember, LinkedIn is not a leads database
 it is still social media platform!
    𝘉𝘶𝘵 𝘩𝘊𝘳𝘊 𝘪𝘎 𝘞𝘩𝘊𝘳𝘊 𝘪𝘵 𝘢𝘭𝘭 𝘚𝘊𝘵𝘎 𝘀𝘰𝘮𝘱𝘭𝘊𝘵𝘊𝘭𝘺 𝘞𝘳𝘰𝘯𝘚 
    Some LinkedIn users wants to speed up this process and lose sight of the fact that:
    ▶ You need to build relationships first with your ideal client.
    ▶ You need to add enough value to make it worth it for your ideal client to give you their contact details and become part of your community off LinkedIn
    Ultimately your LinkedIn activity is always only focused on building know, like, and trust relationships by adding huge value

    Then you earned the right to own the lead!

    4 min
  • Discover Your 'Sweet Spot': Test Your Marketing

    Test your marketing!
    Don’t just take advice blindly and assume it will work wonders for you as it does for the advisor!
    Adopting a mindset, a methodology, to test everything you do to make your brand known and accepted, on a platform like LinkedIn, will save you a heap of frustration and wasted effort.
    Focus especially on testing:
    ▶ What do your audience and ideal client really want
    ▶ What is the problem(s) they experience that is hindering your ideal client in getting what they want
    ▶ What other people’s posts should you engage with and how
    ▶ What type of content will create huge engagement
    ▶ What voice and tone will resonate best with your ideal clients
    𝘛𝘩𝘊 𝘵𝘩𝘪𝘯𝘚 𝘪𝘎 𝘵𝘩𝘪𝘎 
    Don’t just copy others and assume what works for them will work for you!
    𝘐𝘵 𝘞𝘰𝘯’𝘵!
    Because your audience, your ideal client, your solutions, are unique and different!
    Test, test, test, and test some more

    Until you find you own unique sweet spot!

    4 min
  • Crafting a Compelling 'About Section' on LinkedIn: A 7-Step Framework

    A 7-Step LinkedIn Profile About Section Framework
    To write a profile about section that will ensure that profile visitors do engage with you and take action can leave you 𝘭𝘰𝘎𝘵 𝘧𝘰𝘳 𝘞𝘰𝘳𝘥𝘎.
    𝘋𝘰𝘯’𝘵!
    This simple and easy 7-step about section framework is based on Donald Miller’s storytelling framework. It just works!
    Over time it has proven to create daily sales opportunities for my business and my clients but the real gem is that it attracts ideal clients.
    𝗧𝗵𝗲 𝟳-𝗊𝘁𝗲𝗜 𝗟𝗶𝗻𝗞𝗲𝗱𝗜𝗻 𝗣𝗿𝗌𝗳𝗶𝗹𝗲 𝗔𝗯𝗌𝘂𝘁 𝗊𝗲𝗰𝘁𝗶𝗌𝗻 𝗙𝗿𝗮𝗺𝗲𝘄𝗌𝗿𝗞:
    👉 Step 1: Detail what your ideal client wants.
    👉 Step 2: Highlight the problem they are experiencing that hinders them to have what they want.
    👉 Step 3: Introduce your self as the solutions provider with empathy and competency.
    👉 Step 4: Explain the next steps in bullet points.
    👉 Step 5: Give them a call to action with confidence.
    👉 Step 6: Highlight what failure in taking action will look like.
    👉 Step 7: Show them the success, the transformation they will experience if they engage with you!
    Follow this framework so that you can stop having profile visitors that will forever just scroll, never engage or take action and instead convert profile visitors into prospects that are ready to engage and take action

    5 min

About BusinessSuccessHow The Secrets of Entrepreneurial Triumphs

From the publisher's feed

Welcome to BusinessSuccessHow, the podcast dedicated to uncovering the journeys of successful entrepreneurs and business leaders. Each episode dives deep into the stories behind their triumphs,