Linkfluence, a social media tracker and analytics company, has raised $21 million euros. They have appointed Guillaume Decugis as their new CEO. And finally they have acquired Scoop.it, a software firm. They are so busy I wasn't sure which section of the news to put them under!

Ipsos Healthcare is releasing a syndicated Channel Optimization Study for seven autoimmune disease areas. It will combine prescribing data with media use and engagement data from patients and doctors. This will help pharma identify the best way to communicate to both physicians and patients.

CultureWaves, which focuses on behavior science, and Dstillery, which focuses on data science, have teamed up to launch VOICE which gives insight into consumer motivations.

Placed, a location data specialist, partners with Adobe to measure the impact of linear television ads on store visits.

Rakuten Insight Global is opening an office in Kuala Lumpur, Malaysia. Collin Leo, formerly of Nielsen, will lead their efforts there.

Facts International and Opinion Leader are merging under the Watermelon brand, which itself is being acquired by Chime which already owns a group of creative agencies.

Heather Wendlandt, formerly of GlimpzIt, will take on the role of North American Client Development Manager for FlexMR.

David Baker joins J+D as a business consultant.

Brian DiFeo will be the Senior Director of Influencer Strategy at MWWPR.

And, Jerrod Seaton joins Kantar-owned Lightspeed as an Account Executive. FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/