Linking Out Loud

When it comes to PR, the first step towards success lies in choosing the right strategy for your brand or your client.

In this episode, we join freelance digital PR and Founder & Editor of The PR Insider, Thea Chippendale, as she shares her insights into finding inspiration and choosing the right digital PR strategy.

The episode offers advice on understanding when a client or situation will call for a certain strategy. We also explore how the "right" approach can depend on so many factors, including budget, the wider industry and more.

You can find Thea Chippendale on LinkedIn, as well as via her website. You can also subscribe to her newsletter, The PR Insider, for access to a selection of PR campaigns, trending topics and expert tips each week.

We also mention a blog on The PR Insider website, written by Marissa Pysarczuk. You can read her blog post, 'How To Persuade Clients To Take Risks With Their PR Strategies', here.

Check out Distinctly and Rachel McHugh on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our YouTube channel.

Like what you hear? Leave us a review.

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In this episode, we sit down with seasoned digital PR expert Stephen Kenwright to unpack the core elements of a good brand strategy, as well as the role of digital PR within this overarching approach.

We discuss the nuances of leveraging digital PR tactics to build brand awareness versus drive SEO efforts, and why it may not always be possible to achieve both simultaneously.

We also look at the blurring lines between traditional and digital PR, and the advantages of integrating these two disciplines to enable agencies and teams to have higher-level conversations with clients.

You can find ⁠Stephen Kenwright⁠ and ⁠Ride Shotgun⁠ on LinkedIn.

Welcome to Linking Out Loud, the digital PR podcast from Distinctly.

Join host Rachel McHugh for conversations with industry experts, where they share their expertise, challenges and what it takes to succeed in PR.

Check out Distinctly and Rachel McHugh on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our YouTube channel.

Like what you hear? Leave us a review.

If you have any feedback, please let us know.