Lion's Leadership Den

You might think selling air filters or maintenance scheduling software might not be all that exciting, but that is because you haven't talked with Drea and Ruth yet! These two energetic, enthusiastic go-getters have a gift for turning contacts into sales. Neither had prior experience in the property management industry, yet they soaked in all the information they could get their hands on and used this knowledge to up their sales game.

Learn how they humanize their brands with their constant presence on social media and at conferences.  Their confidence in their products and the knowledge that they are positively changing customers' lives results in sales. Learn what is in their sales tool kits, what they do daily to become effective brand ambassadors, and how they continually learn and improve.

Guests:

Drea Poole of Property Meld (https://www.propertymeld.com/) which was designed to make the experience of maintenance pleasant while delivering excellent customer service.

Ruth Rossbach of Filter Easy (https://www.filtereasy.com/) and air filter delivery service.

 

Hosts:Steve Rozenberg – Co Founder of Empire Industries LLC (https://www.empireindustriesllc.com/?__hstc=111399131.7668a1e9c528f033c054c37f47db300e.1550245062414.1550246997868.1550249783877.3&__hssc=111399131.1.1550249783877&__hsfp=2135526856), investor, speaker.Alex Osenenko – President and CEO of FourandHalf (https://fourandhalf.com/)

Today we are discussing running and scaling a big business.

 

Guest: Doug Brien of Mynd Management (https://www.mynd.co/)Doug Brien, former Super Bowl winning NFL placekicker, doesn’t take anyone or anything for granted. The same consistency, resiliency, humility and positivity that propelled his NFL career has helped shape his mission and values as a CEO and co-founder. Doug founded Mynd Management in 2016 with his close friend, Colin Wiel after achieving great success together at Starwood Waypoint (NYSE: SWAY), formerly Waypoint Homes.

Hosts:Steve Rozenberg – Co Founder of Empire Industries LLC (https://www.empireindustriesllc.com/), investor, speaker.Alex Osenenko – President and CEO of FourandHalf (https://fourandhalf.com/)

Today we discuss BDMs and the importance of their role in property management companies.

Guest: Mike Catalano Real Estate Connections (https://www.rec-rentals.com/)Mike has nearly 20 years of leadership experience in developing real estate firms. He is currently the CEO of Real Estate Connections and CEO of NextGen Property Ventures, real estate investment and property management firms based in Los Gatos (REC), Santa Cruz (Portola PM), & Roseville (Sunburst Properties), California. He is a Board of Director for Fourandhalf, an internet marketing company specializing in property managers. He also sits on the board of HappyCo, an mobile platform for inspections and operations. He is a recognized thought leader and regular industry speaker on the topics of property management firm acquisitions, real estate investments, and real estate marketing best practices. He is a member of NAR (National Association of Realtors) and CAR (California Association of Realtors). Mike holds a Real Estate Broker’s license in California.

Hosts:Steve Rozenberg – Co Founder of Empire Industries LLC (https://www.empireindustriesllc.com/), investor, speaker.Alex Osenenko – President and CEO of FourandHalf (https://fourandhalf.com/)

Guest: Todd Breen of Virtually Incredible (https://virtuallyincredible.com/), Surevestor (https://surevestor.com/) and Home Property Management (https://www.homepropertymanagement.com/)

Todd has always been a visionary in the property management industry and was one of the first to use video in his property management company.  His company Virtually Incredible started as a place to train others on how to use video in their business. It has since expanded over the years to include outsourcing solutions for property management companies such as leasing line, video SEO, and tenant screening services. Todd talks about how he scaled his different businesses by both using outsourcing as well as building an outsourcing company.

 

Visionary vs System Integrator Roles

Steve discusses how the visionary role in a company is different than the systems integrator role and the importance of both.  Sometimes you need to wear two hats and have the visionary interject their ideas into a systemized company so it doesn't get stuck in a routine by-the-book mentality and risk missing new, fresh ideas.

 

Keeping your finger on the pulse of the company

Todd, Steve, and Alex discuss how involved they are in different aspects of the business in order to keep an eye on how things are going and to be able to take KPIs and identify problems early to implement a correction. There are benefits to having team members evaluate performance themselves to come up with ways to improve systems.  A great company has a balance of upper management having their finger on the pulse of the company and making decisions on the company's path forward while also taking in account any feedback from the staff that has the better feel for the customer/client's experience.

 

Setting company values

Establishing company values is important in business, and using these values in your praise/critique of staff performance has proven to be very effective in building companies with a strong core set of values shared by all employees. When hiring employees from a different culture, Todd found it was important for HR to screen for a match of values when hiring.

 

Do you have set values in your company?

Join our Facebook group (https://www.facebook.com/groups/1568406203228593/) and come discuss what you are doing at your company. Have you set your company's values? What are they? How do you use them with feedback on employee performance?

 

Hosts:

Steve Rozenberg - Co Founder of Empire Industries LLC (https://www.empireindustriesllc.com/), investor, speaker.

Alex Osenenko - President and CEO of FourandHalf (https://fourandhalf.com)

JOIN THE FACEBOOK GROUP (https://www.facebook.com/groups/1568406203228593/) AND SUBSCRIBE ON ITUNES (https://itunes.apple.com/us/podcast/lions-leadership-den/id1444931594)

Sponsored by:

(https://steverozenberg.com/wp-content/uploads/2018/11/fourandhalf.png)

Year End Business Reviews and EOS Magic

Steve and Alex discuss goals in today’s podcast. Did they meet year end goals? What happens when things start breaking in your company as you grow? How do you reorganize to allow growth in your company? How do you fix the problems permanently? Learn how Alex and Steve analyze their companies to pin point problems and design systems that will grow with the company.

PM Grow Summit 2019

April 17-19 – Austin TXhttps://pmgrowsummit.com/ (https://pmgrowsummit.com/)

PM Grow is an opportunity. It’s an opportunity to build your business, launch your consulting career, and share ideas with other property management entrepreneurs who are on the cusp of something big. Join the PM Grow Summit if you are ready to grow your business, contribute to the improvement of the industry, and share ideas with other forward-looking professionals. Over the last two years, attendees have left this conference feeling motivated, empowered, and ready to do things differently.

Hosts:Steve Rozenberg – Co Founder of Empire Industries LLC (https://www.empireindustriesllc.com/), investor, speaker.Alex Osenenko – President and CEO of FourandHalf (https://fourandhalf.com/)

Today’s topic is all about treating your business as a business. Our guest today is James Morris that owns a couple of large companies in addition to his interest in real estate investing. No matter what your business, we all run into similar issues. We discuss:

* How he left the comfort of working for the same company for 20 years to starting his own company.

* What drives him and how did he become successful through the strategic execution of his dream?

* How surrounding yourself with people that believe you can make a big difference

* What happens when you hit a fast growth spurt and get punched in the face.

* How is managing different than being a leader?

Guest:James Morris – TMC Workforce Solutions (https://www.tmcworkforce.com/company-overview/) and TMC Supply Chain Solutions.

Hosts:Steve Rozenberg – Co Founder of Empire Industries LLC (https://www.empireindustriesllc.com/), investor, speaker.Alex Osenenko – President and CEO of FourandHalf (https://fourandhalf.com/)

Steve and Alex talk with Paul about his goals for growing his company in 2019, the importance of systems, and adding employees. Paul talks about an upcoming event he has in January PM Systems Conference (https://pmsystemsconference.com/) featuring Errol Allen of EA Consulting (https://steverozenberg.com/lions-leadership-den-episode-11-errol-allen/). This will be a very small, intimate conference with only 20 slots available.

Guest: Paul Kankowski, Owner of House Match Property Management (https://www.housematchca.com/)

Hosts:Steve Rozenberg – Co Founder of Empire Industries LLC (https://www.empireindustriesllc.com/), investor, speaker.Alex Osenenko – President and CEO of FourandHalf (https://fourandhalf.com/)

 

Podcast website https://steverozenberg.com/podcasts/lions-den-of-leadership/

Steve and Alex talk with Errol Allen about the importance of having systems and procedures in place in order to maximize the efficiency of how your business runs. When you flow chart how you step through specific tasks in the office, inefficiencies can be pinpointed and fixed.

Training your employees properly allows you to hold them accountable for their performance. This also reduces turnover because employees have a clear understanding of what is expected. Documenting procedures is the key to properly train staff so they perform their tasks correctly every time. Task manuals show them exactly how to do their job. This also ensures that all clients receive the same experience and level of service regardless of which employee they are working with.

Guest: Errol Allen of EA Consulting (http://errolallenconsulting.com/)Internationally known operations consultant, speaker, author and customer service expert Errol Allen provides practical advice and solutions garnered from over 25 years of hands – on experience. He possesses a multi-faceted perspective of organizations through the various positions held during his corporate tenure with companies such as ADT Security Systems, TCI Cablevision, The Houston Post, Excel Communications, e-talk and GEICO Insurance. From the phone to the field, Errol has serviced customers himself and understands that a “systems” orientation is crucial to providing excellent customer service.

Hosts:

Steve Rozenberg – Co Founder of Empire Industries LLC (https://www.empireindustriesllc.com/), investor, speaker.Alex Osenenko – President and CEO of FourandHalf (https://fourandhalf.com/)

Guest: Mike Catalano of REC Real Estate Connections (https://www.rec-rentals.com/) has been in the business of property management, property leasing and real estate investments since 1952. REC shares our expertise in our Los Gatos Property Management Blog covering many questions you may have as a Santa Clara County real estate investor and landlord.

Hosts:

Steve Rozenberg – Co Founder of Empire Industries LLC (https://www.empireindustriesllc.com/), investor, speaker.Alex Osenenko – President and CEO of FourandHalf (https://fourandhalf.com/)

Steve, Alex, and Ken discuss how you can get yourself into a position where your business runs without you.If you can step out of the picture and the company continues on, you have a business. If you can’t, you are self-employed. Today they discuss how to get your company to the position where it operates without you.

Guest:Ken Jennings of Mr. Rekey (http://www.rekey.com/). With more than 35 years of business experience, Kenneth Jennings has vast industry knowledge and is also the founder of more than 40 businesses. He is currently the CEO of many successful businesses including America’s Largest Residential Locksmith® company.

Hosts:

Steve Rozenberg – Co Founder of Empire Industries LLC (https://www.empireindustriesllc.com/), investor, speaker.Alex Osenenko – President and CEO of FourandHalf (https://fourandhalf.com/)