Continuing our series exploring different types of content produced for B2B marketing, our trio of brave buccaneers turn their spyglasses on the noble white paper. White papers are important pieces of long-form writing that can be used for technical deep-dives, thought leadership, or how-to guides. But how are they created, and how do they tie into an overall marketing plan?

Tune in to this episode and let our pungent pirates scrape away the barnacles of beffudlement, as they explain exactly what a white paper is, and how you can get one!

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If there is one thing our three buccaneers can agree on, it's that writing deeply technical content is both fun and interesting. However, it also poses a challenge! Learn more about how Lion's Way helps companies and marketing professionals create thought-provoking, technology-exploring pieces of content that communicate with technical decision makers.

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What makes a good relationship between a client and an agency? In this episode, our stalwart scribbling scallywags share stunning stories of times when everything was shipshape. Joel, Karl, and Erik talk about several times when working with clients went very smoothly.

If you are looking to hire an agency (especially us!) for B2B content creation, hopefully these tales can help you look for ways to make your marketing department run smoothly and efficiently. Listen and enjoy!

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Case Studies: Buy one, get one free!

For a limited time only, buy one case study from Lion's Way, and get a second one for free! Fill out our contact form and use the word "PUNGENT" when one of our crew reaches out to you. Gar!

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Our merry band of odiferous buccaneers is back with another content type episode! This time, we take a look at the animated explainer---a short video used for marketing. What is it and how is it used? Where does it fit in the marketing funnel? Join us to push past the roguish effluvia to get to the bottom of this very specific and carefully targeted type of content.

If you are interested in learning more about animated explainers and how they can help boost your marketing and sales initiatives, be sure to reach out and let us know!

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In this voyage upon the high seas, our smelly pirates are all sailing from home! Lion's Way happens to have many years of experience navigating the waters of remote work and working from home. Our pirates have seen it all, and they share their experience and thoughts on the remote work phenomenon.

• How can you keep projects moving when everybody is remote?
• What are techniques for tracking tasks and staying organized?
• Is everybody suited for remote work?
• How can middle management know what's happening when the cube farm is a dust bowl?
• How can you keelhaul a scurvy mutineer remotely?

Tune in and find out!

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Every band of smelly pirates must face treacherous foes on dangerous seas, and in this episode, our stalwart crew faces the Dread Ship AI! Join us in exchanging broadsides with our mysterious and unknowable foe, as Joel, Karl, and Erik discuss the impact of artificial intelligence, machine learning, and generative AI on the business of writing.

Can large language models replace professional writers? What does the future of content creation look like, with these new dreadnoughts sailing the seven seas? Is our privateering future filled with ironclads and submersibles? Listen and find out!

• Artificial Intelligence Glossary
• Sue or make a deal? News industry divides over AI content rights
• What if Generative AI turned out to be a Dud?
• AI chatbot letdown: Hype hits rocky reality

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What is a case study, and what can a case study do for your marketing plans? In this episode, our steadfast sailors unroll the nautical charts to plot a course through the multitude of islands in the Content Type Archipelago, stopping to point their spyglasses at the case study. Karl, Joel, and Erik break down the format, effort required, and benefits of this reliable digital asset, eliminating the confusion that has left many a ship beached on those rocky shores.

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Microsoft Word and Google Docs are probably the two most common word processors used by commercial writers, especially when they prepare to submit work to clients. But are they good enough? Our stalwart crew fires broadsides into the ships-of-the-line of today's leading word processors with a frank discussion of what they are getting right, and what they are getting wrong.

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Marketing and sales don't need to be difficult to tell apart. In this episode, our three smelly pirates break down the differences between marketing and sales. We talk about marketing funnels, sales tactics, and the role of digital assets in both. Join us as we skillfully tack between the Scylla of marketing and the Charybdis of sales, helping you navigate the treacherous seas of B2B content creation.

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As we weigh the anchor and set the jib, the crew of the Smelly Pirate Content Creation Show introduce themselves and let you know what to expect from our episodes. Meet our fearless buccaneers:

• Joel Barker, Creative Director
• Karl Steiner, President and Lead Writer
• Erik L. Arneson, Writer and Technologist

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