This article describes the success of the Irish coffee chain "Insomnia" and its digital loyalty programme - Insomnia Treats. 

As winner of the QSR restaurant of the year at the inaugural Irish Loyalty Awards as well as winning the "Retail Franchise of the Year", we discuss their digital loyalty innovations and some unique ideas which also help the brand demonstrate its commitment to innovation and sustainability. 

Show Notes:

1) Article - Insomnia Inspires Loyalty 

This episode shares the evolution of Caffè Nero's loyalty strategy from its stamp-card approach originally launched in 1997, to its latest digital solution in the UK which combines digital payment with tactical games to drive consumer engagement. 

As the largest independent coffee house in Europe boasting eight -two consecutive quarters of business growth (as at December 2019), we are excited to watch the brand's evolution as it drives loyalty in every aspect of its business.

Show Notes:

1) Caffè Nero Keeps It Simple - article on Liquid Barcodes

This episode discusses the "Real Rewards" loyalty programme that's competing in the competitive grocery market in Ireland and which won the Irish "Retail Food Loyalty Programme of the Year" in 2019. The programme is an exciting example how one major brand can leverage partnerships with complementary products and services to deliver coalition-style loyalty benefits and rewards to consumers across multiple spend categories, including an impressive partnership with Visa Ireland that offers customer double points when paying with that card. A true masterclass in loyalty partnerships.

Show Notes:

1) Article on the Supervalu Ireland Loyalty Programme - Super Simple and Super Clever 

With over seventy restaurants in six countries, Leon Restaurants is an innovative dining concept based on "healthy fast food". 

In this episode of our podcast, we showcase their loyalty practises, including the rich reward they offer to join the "Leon Lover's Club", as well as driving trust with their transparent management of customer's data. It includes ideas and insights they could consider to optimise the programme given the competitive nature of UK high street retail and its ongoing losses despite its growth and connection with customers. 

Show Notes: 

Leon Restaurants UK

In 2019, Coca Cola USA launched an exciting new concept, designed to create a sense of exclusivity for advocates of it's iconic brand. Dubbed the "Insider's Club", it's a subscription-based loyalty program that rewards its members with monthly packs of its new products along with a goodie bag of merchandise designed to delight these truly loyal users. The "Insider's Club" gives them even more reasons to connect with the brand and share their love of its products with others. Listen to this episode for insights on how one of the world's most successful brands is driving customer loyalty in 2020.

As the fourth-largest convenience and fuel retailer in the United States, Casey's General Stores has developed a successful business combining US consumer's love of pizza with a compelling brand proposition - "here for good".  

In January 2020, it celebrated over 50 years in business with the launch of a powerful new loyalty program called "Casey's Rewards". 

Listen to this episode of our 'live loyalty" podcast to hear how the brand has combined the power of points and frequency mechanics to support its growth as one of the world's top twenty fastest-growing retailers.

Show Notes: 

1) Article: http://www.liquidbarcodes.com/secrets-for-loyalty-success/

In this article, we explore the current explosive growth of audio - whether it's podcasts for professional growth and "listening to learn"  or other emerging applications for marketing. 

Podcasts, voice assistants and flash briefings each offer a truly engaging experience for consumers - leading Microsoft CEO Satya Nadella to describe "voice" as "the new user interface" - delivering unprecedented functionality, speed and simplicity. Listen to this article which describes why audio is an essential tool to consider and how other loyalty programs have experimented with it already.  

Show Notes: 

http://www.liquidbarcodes.com/audio-for-loyalty/

"Vitality" is an extraordinarily innovative loyalty programme launched in South Africa in the 1990's. 

Built on the concept of rewarding customers for taking responsibility for their own health, it's run by "Discovery" - a health insurance company with a goal to minimise health claims, and actively incentivises its customers accordingly. By "sharing the value" and rewarding a healthier lifestyle, Vitality has driven dramatic behaviour changes, resulting in a true masterclass in loyalty marketing. 

Listen to this article to learn how the "Vitality" programmes uses a combination of long term and short term incentives and a genuine commitment to helping its customers achieve their goals in order to drive lifelong health and customer loyalty. 

Show Notes: 

http://www.liquidbarcodes.com/vitalitys-innovation-sharing-value/

In the US market, fuel rewards continue to offer a compelling benefit to consumers. This audio article discusses a newly-extended partnership between Dunkin' and Shell - which allows  Dunkin's coffee-loving customers the opportunity to earn a saving on their gas with Shell. 

Shell is the largest fuel operator in the US and uses the "Fuel Rewards" programme to harness the power of partners across various consumer categories.  

With over 12 million members in the DD Perks programme, and over 13,000 Shell fuel stations throughout the country, this "Sip and Save" partnership is positioned as "fuelling US consumers" in the ways that matter the most! 

Show Notes: 

Check out this article on our website: http://www.liquidbarcodes.com/sip-and-save-on-fuel/

The UK restaurant business is experiencing increasing competition as well as increasing costs, so brands like Pizza Express who have relied so heavily on discounting to grow their business need new and clever ways to differentiate themselves.  In this article, we discuss the idea of their "surprise and delight' strategy, as well as the innovative idea to allow customers simply "pay at the table" without needing the attention of waiting staff. A hugely popular strategy that leverages operational innovation to drive customer loyalty.

Show Notes:

Article on Loyalty in PIzza Express UK