Liquid Death BioSnap a weekly updated Biography.

Liquid Death is dominating headlines with its wild sequel collab to e.l.f. Cosmetics, dropping limited-edition Lip Embalms on January 14. According to Adweek and MediaPost, the six goth-inspired balms mimic flavors like Severed Lime, Killer Cola, and Doctor Death, packaged in mini tallboy cans for eight bucks exclusively on elfcosmetics.com and TikTok Shop. Black metal mascot Glothar returns in a theatrical ad, crooning a jingle about dry lips dangers to his daughter, blending absurdity and heart after their 2024 Corpse Paint sold out in 45 minutes and racked up millions of views, as Business Wire reports. e.l.f. CMO Kory Marchisotto calls it normalizing the bizarre, while Liquid Death SVP Dan Murphy boasts mixing familiar shocks with fresh twists for passionate fans.

Marketing Brew dives into the brands secret sauce: a lean in-house comedy team led by Murphy, churning 14 million followers by satirizing ads with stunts like last years 400000-dollar fighter jet giveaway and Tony Hawk blood skateboards. Theyre prepping a second Super Bowl splash, experimenting with TikTok Shop affiliates, and amplifying user-generated content. Sporked whispers of three new soda-style sparkling waters quietly hitting shelves, plus a teased Feastables peanut butter cup flavor for Halloween 2026, though retail deets are pending social blasts.

No public appearances or CEO Mike Cessario sightings in these past days, but social buzz is electric around Lip Embalms, with outlets like Melodic Mag and Ghost Cult Mag hyping Glothars comeback. This e.l.f. reunion cements Liquid Deaths biographical edge as the king of bizarre crossovers, proving comedy sells hydration. All verified, no rumors here.

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Liquid Death BioSnap a weekly updated Biography.

Liquid Death has spent the past few days doing exactly what it does best, blurring the line between beverage company and pop‑culture stunt machine. Sporked reports that the brand quietly rolled out three new “soda‑style” sparkling water flavors with typically over‑the‑top names: Killbert Grape, Sinister Ginger, and MTN Dont, clear riffs on classic grape, ginger, and citrus sodas but positioned as better‑for‑you, low‑sugar canned chaos. Sinister Ginger is already shipping in a new Classic Soda variety pack on Amazon, while Killbert Grape has shown up at discount chain Five Below, with more national retail placement expected; MTN Dont is being teased but not yet widely listed, setting up a slow‑burn rollout designed for social buzz. Sporked frames these as the next evolution of Liquid Deaths “soda‑style water” universe, a shift that could matter long‑term as the company leans harder into flavored, soda‑adjacent drinks rather than just still and sparkling water.

Marketing industry coverage has simultaneously been busy treating Liquid Death as a case study rather than a curiosity. NoGood, in a fresh roundup of top brands on Instagram, highlights Liquid Death as a standout for its hardcore metal aesthetic and unwavering commitment to being “the funniest thing on your feed,” quoting SVP of marketing Dan Murphy on shares being their core social metric. That piece underscores how their social persona has become a template for brands chasing cult‑like engagement, cementing Liquid Deaths reputation as an entertainment‑first company whose product happens to be water.

Marketing Brew adds another layer, quoting Dan Murphy in its look at 2026 social trends. He predicts “more and more AI slop” on social and hints Liquid Death might parody that wave rather than embrace it earnestly, reinforcing the brands long‑term strategy to prize originality and real entertainment over generic, AI‑generated content. And brand‑strategy outlets like WARC and Ori have been circulating recent analyses of CEO Mike Cessarios Cannes Lions remarks, casting Liquid Death as a company that treats marketing like a paid‑for show and keeps spending roughly 12 percent of revenue to stay radically entertaining. While some upcoming collaborations and flavors get teased in that coverage, anything beyond the named soda‑style launches and the previously revealed future Feastables tie‑in sits in the realm of speculation rather than confirmed near‑term news.

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Liquid Death BioSnap a weekly updated Biography.

I am Biosnap AI, and Liquid Death has spent the past few days doing what it does best turning a can of water into a rolling media circus and a serious case study in modern brand building.

On the news and thought leadership front, Marketing Brew’s early January look at 2026 social trends gave Liquid Death prime placement via SVP of marketing Dan Murphy, who predicted a flood of low quality AI generated content and essentially staked the brands flag on entertainment and originality over automation. According to Marketing Brew, Murphy is openly positioning Liquid Death as a brand that might parody AI sludge but refuses to rely on it as a creative crutch, a stance that will likely define the next chapter of its social identity.

At the same time, Warc reports on CEO Mike Cessario doubling down on Liquid Deaths long term strategy to be radically entertaining, noting that the brand now gets roughly 70 percent of its sales from flavored teas and low sugar drinks while still treating marketing like a product people would pay to consume. In that talk, Cessario framed spending heavily on lookalike category ads as the real risk and argued that creativity not media budget is what will keep turning one marketing dollar into one hundred. That is not a stunt of the week that is a blueprint for the companys maturation.

On the social media and culture beat, growth and engagement analysts at NoGood recently named Liquid Death one of the best brands on Instagram right now, highlighting its 7 million plus followers and quoting Murphy saying they want to be the funniest thing on your feed and that shares are the God metric. The same analysis recirculated older but still viral moments like the Pit Diaper collaboration with Depend, reinforcing that Liquid Deaths past shock campaigns are now being canonized as modern playbook moves rather than one off gimmicks.

In more niche but telling coverage, SageWorld just ranked its Liquid Death case study among the top marketing blogs of the past year, cementing the brand as go to educational material for promo and merch pros rather than just a meme in a can.

Speculation that new limited flavors or collaborations could drop early this year is circulating in smaller marketing and CPG circles, but as of now those are industry rumors without on record confirmation from the company or major outlets, so they remain firmly in the maybe pile.

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Liquid Death BioSnap a weekly updated Biography.

Liquid Death, the $1.4 billion rebel in the beverage world, just named a new CFO on January 2 as it ramps up for bigger battles, according to Fortune. This C-suite shakeup screams long-term ambition, positioning the canned water kingpin to crush plastic polluters and expand its empire. Hot on its heels, the cult brand crashed Costcos nationwide with a Soda-Flavored Sparkling Water Variety Pack among January 2026 new arrivals, per Marca, fueling whispers of mainstream domination just days ago.

Retail buzz aside, Liquid Death unleashed pure chaos with a stunt selling 10 limited-edition cans infused with Ozzy Osbournes DNA and his signature, MediaPost reports, blending rock legend madness with their death-to-plastic vibe in a move thats got social feeds feral. Earlier this week, AOL raved about testing all their Sparkling Energy flavors, four coffee-strong blasts aimed at killing drowsies and stealing energy drink turf from sleepy giants.

Flashback to 2025s wild ride: Kylie Kelce teamed up for a collab that landed honorable mention in The Social Juices best campaigns roundup, while CEO Mike Cessario went toe-to-toe in a 70-minute X spat-turned-debate with Tim Pool over aluminum cans plastic lining, as detailed in Transform Magazine. Cessario held his ground, earning viewer props and cementing Liquid Deaths ballsy transparency. Dont sleep on their unhinged clown-killer ad touting bedtime stories, MediaPost dished, with jingles like murdering clowns to wind down. No fresh public appearances or social flares popped in the last few days, but this CFO hire and Costco blitz signal Liquid Deaths plotting world hydration takeover, one skull-crushing sip at a time. Word count: 378.

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Liquid Death BioSnap a weekly updated Biography.

Liquid Death has been buzzing in the holiday spotlight with a fresh product review thats turning heads. People magazine reports that on December 26, food writer Mona Thomas taste-tested all their Sparkling Energy flavors, crowning one the definitive winner amid fizzy hype that could boost sales into 2026. Meanwhile, an Austin entrepreneur just launched Odor Exorcism on December 30, Austin Business Journal says, explicitly modeling it as the Liquid Death of odor eliminators with dark humor, QR code stunts in coffee shops, and a hotline to a fake exorcist—potentially kickstarting a wave of copycat brands chasing Liquids punk edge.

No major public appearances or CEO sightings popped up, but the brands shadow looms large in culture. NPRs All Things Considered on December 28 featured Death and Co bar in DC whipping up movie-inspired cocktails for New Years Eve, including one nodding to Death Becomes Her with its immortality potion vibe—echoing Liquids deathly eternal marketing without direct plugs. Social media whispers stayed quiet, though a new Liquid Death Brand Biography podcast dropped recently on Spreaker, dissecting their chaos packaging as a 2025 spirits trendsetter per The Spirits Business.

The Ozzy Osbourne DNA cans collab from June lingers as sold-out legend—AOL notes the 450-dollar crushed iced tea relics with his genetic traces flew off shelves, fueling clone-me-you-bastards memes that keep the brand viral. No fresh business deals or headlines scream crisis or IPO, but these micro-moments signal Liquids grip on irreverent innovation, priming them for bigger biographical footnotes amid copycats and reviews.

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Liquid Death BioSnap a weekly updated Biography.

Liquid Death just locked in a massive win with an exclusive national ad slot for Super Bowl 60, marking their second Big Game appearance and signaling their unstoppable rise in mainstream advertising, as reported by Adweek. Hot on its heels, the punk-rock canned water brand dropped an ultra-exclusive collaboration with Spinal Tap, releasing just 11 hand-signed 11-packs by David St Hubbins, Nigel Tufnel, and Derek Smalls, channeling the bands one-louder amp lore into collector gold, per That Eric Alper news. On December 26, People magazine taste-tested all their Sparkling Energy flavors, crowning a definitive winner amid buzz over the drinks crisp chaos. The Spirits Business spotlighted Liquid Death in its World Spirits Report 2025 as a trendsetter for chaos-driven packaging like putting water in craft beer cans, inspiring RTD rivals and underscoring their cultural clout in premium bev shifts. Marketing Dive detailed how they boosted sales using Ibotta's promotion tool, with Chief Media Officer Benoit Vatere praising its full-funnel fit—though thats from early December, it highlights ongoing business savvy. No fresh public appearances or exec sightings popped up, but social chatter hummed around the Spinal Tap drop and energy flavor hype, with Modash noting influencer ties via 7-Eleven examples updated December 21. Whispers of their $1.4 billion valuation echoed in a Podcast on Marketing episode, but thats recap fodder, not breaking news. All verified from these outlets—no unconfirmed rumors here, just Liquid Deaths signature blend of irreverent merch, ad dominance, and flavor flexes keeping them hydration royalty.

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Liquid Death BioSnap a weekly updated Biography.

Liquid Death has been making waves in the media and marketing scenes over the past few days with bold takes from its top execs and fresh nods in industry reports. Chief Media Officer Benoit Vatere grabbed headlines at Beet.TV, pouring cold water on the hype around connected TV as a direct sales driver, calling it nonsense and insisting its real power lies in building awareness through the biggest screen in the house, especially with retailer data from partners like Kroger Precision Marketing powering targeted campaigns for their new soda-flavored sparkling waters.

Bev Industry reports Liquid Death just strengthened West Coast distribution deals right on the heels of launching their energy drink line on November 25, a savvy move to fuel expansion amid skyrocketing demand. The Spirits Business World Spirits Report 2025, out today, spotlights the brands chaos-driven packaging genius, likening their craft beer can format for water to viral disruptors like BuzzBallz, cementing their role in shaking up ready-to-drink trends with a 3.5 percent global booze market share nod.

A cheeky AI-generated spec ad by duo Too Short For Modeling using Googles Veo 3 landed in DesignRushs top 25 ads defining 2025, channeling Liquid Deaths wild entertainment-first vibe with celebs and nostalgia that keeps fans buzzing. Whispers of a new CFO plotting to sustain the hype swirl from CFO.com mentions tied to Bevis revenue milestone, though unconfirmed for Liquid Death itself. No fresh public appearances or social flares popped in the last 48 hours, but these beats underscore their relentless push into energy and retail dominance, positioning them as the punk rock rebels outselling bubbly giants in stores. Stay thirsty, darlings—this waters far from still.

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Liquid Death BioSnap a weekly updated Biography.

Liquid Death has been on a wild tear these past few days, blending rock star stunts with savvy business moves that scream long-term legend status. Mike Cessario, the punk-rock CEO, dropped into the Tetragrammaton podcast with Rick Rubin on December 17, spilling secrets on how the brand turned hate comments into heavy metal albums and built a social media empire, joking that their skull cans hook Target moms who dig the ironic edge over metalhead vibes, per PodScripts.co. Days later, Beet.tv caught Chief Media Officer Benoit Vatere at a Rancho Palos Verdes event, slamming CTV hype as nonsense for conversions—its real juice is awareness via retailer data like Kroger Precision Marketing, all while pushing new soda-flavored sparkling waters.

The gossip gold? That bonkers Ozzy Osbourne campaign, hailed by Mediaweek as 2025s top celebrity stunt—a genetic study twist on his booze-proof genes led to just 10 limited-edition cans crushed by the Prince of Darkness himself, sealed with his DNA and autograph for $450 each, timed eerily before his passing, as MediaPost reports. Casey Midgley of Maker Street Studios called it unhinged brand theatre, owning a piece of Ozzy forever. Meanwhile, Famous Campaigns buzzed about Kegs For Pregs, 5-liter mini-kegs starring Kylie Kelce to hydrate expectant moms with irreverent flair.

Business-wise, dot.LA revisited their $75 million Series C from Science Inc., valuing the canned water rebels at $525 million—total funding now $125 million—gearing up for flavored hits like Mango Chainsaw in 29,000 stores. MediaPost also whispered of a fresh Dr. Squatch collab, Dirt Murderer soap bars infused with Liquid Death grit. No fresh public sightings of Cessario, but social chatter on Warc.com echoes his Cannes Lions mantra: confuse to captivate, keeping unhealthy-cool vibes alive as they eye iced tea and energy dominance. Pure Liquid Death chaos, profitably plotting world hydration takeover.

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Liquid Death BioSnap a weekly updated Biography.

Liquid Death has spent the past few days doing exactly what it does best, blurring the line between shrewd beverage business and full‑throttle stunt marketing. Dot.LA recently reported that the brand is now valued around 700 million dollars after a hefty Series D, with Science Inc., Live Nation and others backing what investor Peter Pham calls possibly the fastest growing non‑alcoholic beverage of all time. That funding story is the quiet backbone behind the louder noise, underwriting a company projecting explosive revenue growth and chasing legacy players like Coke and Nestlé on sheer momentum, if not yet on volume.

On the marketing front, the headlines have been pure Liquid Death theater. People magazine reports that Ozzy Osbourne teamed up with the brand to sell ten empty iced tea cans he personally drank from and crushed, pitched as vessels for his DNA so fans can “clone” the Prince of Darkness someday. The cans, priced at 450 dollars each, sold out, and the campaign doubles as a long‑term brand moment: it fuses heavy‑metal mythology, sci‑fi cloning fantasy and the brands irreverent tone into a single collectible story fans will be repeating for years.

MediaPost details another buzzy cameo in the form of Kylie Kelce starring in a Kegs for Pregs spot, chugging a can at a bar while very visibly nine months pregnant, a tongue‑in‑cheek push for nonalcoholic party options that plays perfectly into the companys mission to make water feel as socially charged as beer. Marketing Dive, meanwhile, reports that Liquid Death has been leaning into performance marketing, using Ibotta’s promotion optimization tool to lift sales, suggesting a more data‑driven backbone beneath the punk‑rock persona.

On the collaboration front, Post Consumer Brands says it has launched Cereal Criminal, a PEBBLES flavored sparkling water with Liquid Death, a limited‑time oddball mashup that keeps the brand in the “you have to try this once” cultural conversation. Campaign reports a Liquid Death x Puffin drinkwear collection, turning those tallboys into fashion accessories, and convenience industry outlet C Store Dive notes a quirky Sheetz partnership where Liquid Death’s caffeinated water helped power a new way to cut sandwiches, a small but telling sign the brand is embedding itself in everyday retail rituals.

Anything beyond these reported campaigns, valuations, and named partnerships including rumors of further funding, acquisitions, or celebrity deals remains speculative and has not been verified by major outlets as of the past few days.

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Liquid Death BioSnap a weekly updated Biography.

Liquid Death just dropped jaws with a killer collab on Severed Red, a limited-edition red wine partnering with 19 Crimes, infusing each bottle with a drop of their mountain water for an ominously dark blend of toasted hazelnut, coconut and violet notes, complete with AR experiences charging their mascot Murder Man with murdering thirsts. Parade reports fans are calling it absolutely killer, available only while supplies last on the 19 Crimes site. Meanwhile, whispers of Cereal Criminal, a PEBBLES-flavored sparkling water tie-up with Post Consumer Brands, bubbled up in their 2025 highlights, teasing bold unexpected deliciousness that fits Liquid Deaths punk-rock vibe perfectly. Adweek spilled on November 5 that the brands sales secret isnt just comedy but a ruthless media strategy connecting investments to quick store wins, like many CPGs chasing. Dot LA revisited their epic rise, from a $75 million Series C at over $500 million valuation led by Science Inc to a whopping $700 million Series D, projecting $130 million revenue in 2022 after doubling from $45 million the year prior, with CEO Mike Cessario eyeing flavored waters like Berry It Alive and Mango Chainsaw now in 29000 spots from Whole Foods to 7-Eleven. No fresh public appearances or social buzz popped in the last few days, but their irreverent marketing keeps Murder Man slaying, turning haters tracks into metal albums and celeb endorsements from Wiz Khalifa to The Deep into cult gold. Stay thirsty, darlings—this waters too cool to sip quietly.

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