Do most entrepreneurs set out to build multi-million dollar brands? Not the founder of Liquid Death. He tasked himself to come up with the dumbest idea possible - and it was just dumb enough to work. 

Packaged water and seltzer brands are primed for market domination as consumers demand healthier options. Quench your thirst for marketing inspiration, and join us to dig into how the hell water became the hottest beverage in town.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.