Liquidity & Liquor

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► About The Guests

Ray Urdaneta is Chief Executive Officer at Monat Global. A second-generation direct-sales entrepreneur, Ray followed his parents’ example of combining strong family values with the fervent belief that anyone can achieve their dreams through hard work and determination.

With a degree in International Business, Ray co-founded, and now guides MONAT’s success as CEO. MONAT is currently a privately held company, however public estimates of revenue indicate they are well over the $800m dollar mark in revenue as of 2021.

► Show Links

https://www.instagram.com/ray.urdaneta/

► Talking Points

0:00 - Intro

4:52 - Why you have to break out of your comfort zone.

13:07 - MLM… you’re selling a business, not a product.

22:41 - Dealing with negativity and bad press.

33:17 - If you could do anything differently, would you?

37:10 - How to fire properly.

43:52 - How do you know if you’re hiring the right person?

47:51 - Having a finger on the pulse of your industry.

54:15 - Overcoming massive failures.

56:41 Bringing the family into the company.

1:02:20 - Why does MLM get a bad name?

1:07:51 - How to stand out in a crowded market.

1:10:45 - The biggest mistakes Ray made early on when he first started his company.

1:16:22 - What would you tell somebody who feels like giving up?

1:22:14 - Don’t lie to yourself.

1:24:50 - Don’t disrupt your life with negative thoughts.

#monat #rayurdaneta #podcast

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Claudia Poccia is an American CEO/President with expertise in the prestige and mass beauty industries. Previous experiences include President and CEO of Gurwitch products (Laura Mercier, ReVive, Nyakio brands), President of Avon Beauty, Chief Marketing Officer and head of International Business Development of bareMinerals for Shiseido Americas Corporation, SVP, General Manager Stila Cosmetics , VP Business development Estee Lauder North America and various other executive positions at the Estee Lauder Companies.

She has won numerous awards in the beauty industry, including being named one of the Top 50 Most Influential People in Beauty by Beauty Inc., receiving the Cosmetic Women Achiever Award, Women’s Wear Daily Beauty Biz Award for Innovative Marketer, and Girls Scouts of Greater New York Woman of Distinction.

In 2012, together with Laura Mercier, Poccia founded the Laura Mercier Ovarian Cancer fund “with the mission of educating women about the disease, supporting those who were undergoing treatment, and funding research for a cure.”

Currently Poccia serves as the co-founder and CEO of Dragonfly Sage Corp, a strategic consultancy for luxury lifestyle and beauty brands. She serves on the boards of Innospec Inc, Blue Mistral a Cornell Capital holding company, Chairman of the Board, LUXIE Holdings, Fashion Group International (FGI) and the Stamford Yacht Club. She previously served on the Board of Cosmetic Executive Women (CEW) from 2008-2018.

► Show Links

https://www.linkedin.com/in/claudiapo...

► Talking Points

0:00 - Intro

7:07 - Estee Lauder was a family-owned company at first, now a public company.

13:43 - Estee Lauder’s best moment in business.

16:37 - The evolution of beauty brands in the 90s.

31:58 - How do you guarantee that an acquisition is going to be a success?

36:37 - How to reinvent the direct selling model for a new generation of entrepreneurs.

56:30 - Working in a corporate environment vs. working in a boardroom.

1:02:01 - The lessons learned from Claudia’s time at Avon.

1:05:50 - Don’t tell me what I want to hear. Tell me what I need to know.

1:16:41 - What makes Estee Lauder so successful?

1:26:16 - The importance of having a firm direction and a strong mindset.

1:30:22 - What do you do if you want to leverage your knowledge and get some equity?

1:35:09 - Make yourself known and wait for the right opportunity.

1:48:01 - The importance of taking time for the important and urgent.

#beauty #claudiapoccia #podcast

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Jan Bednar started Shipmonk with $30k from a college business plan competition, and in just a little over 5 years, build ShipMonk from $0 to over $300M in annual recurring revenue, 10 locations around the world, and over 2500 exceptional employees. He's a huge proponent of bootstrapping and never used external funding to grow the business. ShipMonk is currently helping over 1,500 eCommerce companies to deliver over 5 million products every month to their customers around the world and has a $900m dollar valuation.

► Show Links

https://www.instagram.com/jan_and_shi...

► Talking Points

0:00 - Intro

2:34 - How he got started with his first business.

7:07 - How did you find your first customers?

12:15 - Why it’s a great time to launch a business on Shopify.

14:17 - What’s the biggest challenge in e-commerce today?

19:27 - Are you trying to double down on the big-size companies/customers more than the little ones?

24:04 - Why VC’s don’t value a business on the profitability of the business.

28:14 - What are some of the biggest screw ups that you’ve made?

34:21 - Customer service mistakes.

37:50 - How to measure the right metrics to improve your business.

41:40 - The importance of hiring the right people sooner.

46:32 - The importance of having a day-to-day mindset.

53:19 - How do you grow a company?

56:46 - How do you know if you have too many layers or not too many?

59:51 - The difference between repetitive meetings and brainstorming.

1:05:54 - How to manage people based on their personality.

1:09:56 - When did you cash out? How long did it take?

1:13:01 - What it was like to get the deal done.

1:19:27 - Scammers are everywhere.

#shipmonk #janbednar #podcast

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► About The Guests

Nuseir “Nas Daily” Yassin is the Founder and CEO of Nas.io and Nas Studios, with over 45 million followers across the world. Nas.io is the easiest community-building platform for creators and brands. It is an all-in-one solution to bring courses, events, content, and members together in one place. Nas Daily started off as a vlogger who is most notable for creating over 1,000 daily one-minute-long videos on Facebook, TikTok and Instagram under the page Nas Daily. Today he reaches 3.2% of the world's population, 20 billion video impressions, 60 million followers, 100% organic views.

Dear Alyne is a personality with over 3.6+ million followers across all social media platforms. She has traveled to over 90+ countries, making content ranging from world travel, social issues, lesser-known countries to human rights, vegetarism, and much more. She enjoys running "Dear Alyne Retreats", week-long camps dedicated to nurturing the talents of aspiring female creators and entrepreneurs. Dear Alyne has also worked and collaborated with amazing brands like The United Nations, Microsoft, Facebook, Eithad, and Coca-Cola.

► Show Links

https://www.instagram.com/nasdaily

https://www.instagram.com/dearalyne

► Videos Mentioned

You Will Eat This Guilt Free Meat in 5 Years: https://www.youtube.com/watch?v=7-o0h...

The Worlds Cleanest Honey: https://www.youtube.com/watch?v=e6uC8...

World's First Fish-Less Fish (Salmon): https://www.youtube.com/watch?v=8RpjG...

► Talking Points

0:00 - Why you need to tell your audience who you are.

2:36 - What’s your audience like?

5:40 The world is bigger than Wisconsin, it's bigger than baseball.

7:56 - The first video Nas Daily made was horrible.

9:16 - Is the Pink Tax still a thing?

11:48 - Bad publicity is amazing. You need to have some.

13:14 - You can judge a content if it’s good or bad based on comments.

14:43 - What’s the thesis for content that works well?

20:44 - Alyne’s background in creating content.

37:00 - The importance of leaving a 1% door open for anything.

43:46 - What’s the new way to look at relationships?

56:44 - Are you a vegan or a vegetarian?

59:51 - Why aren’t we hearing more about lab-grown meat?

1:01:59 - Is there no negative impact to the world of creating vegetarian food at scale?

1:12:05 - The biggest problem with startup companies today.

1:17:27 - The only thing that matters in a video is the product.

1:22:33 - What is a community? What is the strategy to build a strong community?

1:30:01 - The importance of hiring the right people to run your business.

1:36:27 - How much do you feel like your growth comes down to your partnership?

1:45:49 - Ask yourself, “If I enter this relationship, there’s two things that are going to happen.”.

1:50:04 - The power dynamic between couples.

1:52:58 - Why it’s important to have women in business.

1:59:47 - Why men are treated differently from women.

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► About The Guest

Eric Siu is the founder of digital marketing agency Single Grain. He is also the author of 'Leveling Up: How to Master the Game of Life' and the creator of ‘Leveling Up Heroes’, a personal growth membership NFT. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

He also speaks around the world on marketing, SaaS, and NFTs. Eric is also an investor in companies such as Eight Sleep, Levels, Lime, Toucan, and more. Finally, Eric is a member of communities such as YPO and TED.

► Show Links

https://linktr.ee/liquidityandliquor

https://www.instagram.com/ericosiu

► Talking Points

00:00 – Intro

01:54 – How did Eric start? Working on tech and acquiring a marketing agency

08:43 – How to find the right marketing agency?

15:39 – Taking over Single Grain

20:10 – How did Eric turn Single Grain around?

25:43 – How to market a small business in the early stages?

28:29 – Is consumer’s sale easier than B2B?

32:35 – Celebrities vs influencers. Who’s going to win?

37:55 – Should you sell your business? Finding the right timing

43:22 – Would Eric ever sell Single Grain?

45:10 – Yosef on non-compete agreement and seeing opportunities after an exit

48:41 – What is the best way to acquire a company and succeed?

54:49 – What is the highest point of leverage for a marketer today?

1:02:25 – Content creators should only focus on what they enjoy

1:04:10 – Growing a podcast

1:10:40 – Which platform holds the most value for the consumer?

1:16:06 – How to get the right podcast guest?

1:18:50 – Why your learning rate is what matters

1:21:51 – Eric on seeing life as a video game

1:35:47 – Closing thoughts

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► About The Guest

Austin Zelan is an American businessman, investor, TEDx speaker, and philanthropist. Throughout his career, he has always focused on productivity and efficiency, finding ways to have more positive impact with his work. This has allowed him to simultaneously run multiple successful businesses, pursue his PhD, and serve on several executive boards. He has a passion to help others grow and achieve more. Austin currently coaches students from around the world to increase their impact, while decreasing inefficiencies. He helps each student create Six Figures in Passive Income through his mentorship program. This proven framework creates generational wealth for his students and allows them to take back control of their time. This has allowed him to shape the investment space to become more efficient and more lucrative for investors.

► Show Links

https://linktr.ee/liquidityandliquor

https://www.instagram.com/austinzelan

► Talking Points

00:00 – Intro

01:30 – Austin on his passive income businesses

04:07 – Austin’s background working as a consultant for Microsoft

08:43 – Trading Forex and creating an Algo Bot at 19

18:03 – Buying oil wells in Texas

22:22 – Importance of networking and relationships

26:57 – Making 40k a month renting luxury cars

34:51 – Airbnb arbitrage

42:00 – What are some of Austin’s failures and his guidelines to avoid future failures

50:23 – Where does Austin see the biggest revenue in the future?

55:06 – Austin on living is Seattle and his coaching

58:18 – Thoughts on traditional education in today’s world

1:07:09 – Austin’s advice on finding freedom through passive income

1:11:00 – Can debt have a positive meaning?

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► About The Guest

Austin Zelan is an American businessman, investor, TEDx speaker, and philanthropist. Throughout his career, he has always focused on productivity and efficiency, finding ways to have more positive impact with his work. This has allowed him to simultaneously run multiple successful businesses, pursue his PhD, and serve on several executive boards. He has a passion to help others grow and achieve more. Austin currently coaches students from around the world to increase their impact, while decreasing inefficiencies. He helps each student create Six Figures in Passive Income through his mentorship program. This proven framework creates generational wealth for his students and allows them to take back control of their time. This has allowed him to shape the investment space to become more efficient and more lucrative for investors.

► Show Links

https://linktr.ee/liquidityandliquor

https://www.instagram.com/austinzelan

► Talking Points

00:00 – Intro

01:30 – Austin on his passive income businesses

04:07 – Austin’s background working as a consultant for Microsoft

08:43 – Trading Forex and creating an Algo Bot at 19

18:03 – Buying oil wells in Texas

22:22 – Importance of networking and relationships

26:57 – Making 40k a month renting luxury cars

34:51 – Airbnb arbitrage

42:00 – What are some of Austin’s failures and his guidelines to avoid future failures

50:23 – Where does Austin see the biggest revenue in the future?

55:06 – Austin on living is Seattle and his coaching

58:18 – Thoughts on traditional education in today’s world

1:07:09 – Austin’s advice on finding freedom through passive income

1:11:00 – Can debt have a positive meaning?

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► About The Guest

Chris Lee is transformational trainer, business/life coach, bestselling author, podcaster star maker, and TV/radio personality from San Juan, Puerto Rico. For 30 years Chris has been traveling the world and has led seminars and workshops that has directly impacted over 1 million people teaching them the art of living abundant, extraordinary, and successful lives. Chris has worked with top companies worldwide such as Dream Works, Google, Paramount Pictures, Universal, Sony Music, WWE, Apple, Microsoft, IBM, Dragados, Amgen, Organifi, among many others.

He also coaches many celebrities and business leaders like Grammy winning recording artist Ednita Nazario, actor Julian Gil, TV anchor Barbara Bermudo, Michelle Wilson (former WWE President), Vanessa Cereseda (President of Ceda), Gabriel Macht (Actor/Director of Suits), Lewis House (School of Greatness) Drew Canoli (Organifi), Bill Glaser (CEO Outstanding Foods), Dave Anderson (Beyond Meat, Outstanding Foods), and many others to create unprecedented results. Lee has been collaborator for top Latin and US television and radio networks like CNN, NBC, ABC, FOX LATINO, Telemundo, Wapa America, Venevision, and Univision. Opened and runs successful seminar businesses in US, Europe, Asia, Latin America, and Puerto Rico. Lee had created a workshop for teens called Torch/Antorcha that teaches adolescents the key to happiness and success lead all over US, Asia, and Latin America.

Lee wrote the best sellers "Dile Yes a la Vida!" and “Transform your life 10 Principles of Abundance and Prosperity" and has been featured in top news and business publications, newspapers such as Huffington Post, Inc Magazine, Success Magazine, Entrepreneur Magazine, Miami Herald, El Nuevo Dia, and Primera Hora.

► Show Links

https://linktr.ee/liquidityandliquor

https://www.instagram.com/chrisleemot...

► Talking Points

00:00 – Intro

00:45 – Meet Chris Lee

10:15 – What determines if someone will make it or not?

15:53 – Chris’ book “Transform your life: 10 principles of abundance and prosperity”

33:35 – Importance of coaching

39:30 – Your self-worth is not attached to your image

44:40 – Most people are not present

49:39 – Sourcing and culture

50:28 – How does the law of attraction work?

58:40 – What are the traits that lead to success?

1:09:00 – The importance of your words

1:10:00 – Surround yourself with people that inspires you

1:17:28 – People need to honor themselves

1:19:28 – The values and detriment of the personality types

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► About The Guest

Zeke Pike is a serial entrepreneur and Founder of Ez Ecomm LLC and Credit Wipe. Zeke’s journey to greatness started in high school, as an All-American Quarterback. He fell into hard times throughout college, bouncing between Auburn, Louisville, and Murray State but it is through those hard times he turned his life around by founding Number8 Ministries and immersing himself in scripture.

Living in Boca Raton, FL, Zeke dabbled in selling on Amazon. Within a matter of a year, Zeke’s stores were producing 7-Figure numbers left and right. It was at that point Zeke realized he was onto something. Zeke’s decision to help investors create passive income streams was where his business, EZ Ecomm excelled to the next level. In a matter of months, Zeke quickly scaled EZ Ecomm to 7 figures just from investor enrollment fees with his total store sales totaling over 8 Figures.

► Show Links

https://linktr.ee/liquidityandliquor

https://www.instagram.com/zeke.pike/

https://twitter.com/zekepike8/

► Talking Points

00:00 – Intro

01:12 – Zeke’s strategy on building a successful Amazon store

02:55 – Insights on scaling an Amazon store

04:41 – How was the process behind Zeke’s business?

14:15 – A business is a product & exiting at the right time

16:28 – Is ecommerce being affected by the recession?

17:32 – How does Zeke promote his Amazon stores?

19:50 – The hardest part about selling online

23:47 – Selling cosmetics online, trade shows & finding the right product

26:58 – Zeke’s strategy on scaling an Amazon store

29:55 – Finding the right people for your business & hiring your family

32:37 – Zeke’s past with alcohol and choosing sobriety

34:20 – Life in Miami and its impact on lifestyle choices

38:36 – Zeke’s story on being molested as a kid and hitting rock bottom

40:00 – The end of Zeke’s NFL career and getting arrested

45:42 – Zeke on speaking publicly about his story

47:06 – Zeke on moving to Florida to get help

48:23 – Zeke’s NFL come back and playing for the Indianapolis Colts

48:15 – What is an NFL player's life expectancy?

50:51 – Can you make it in business while maintaining a social life?

54:38 – When is the right time to exit a business?

55:39 – Zeke on the future of his business

57:16 – Zeke’s Amazon store competitors

59:16 – Correlation between a successful product and a tipsy product & ecommerce platforms

1:00:10 – Yosef on Boxycharm’s ecommerce platform

1:03:04 – Zeke on creating private label brands

1:04:12 – Yosef on creating Boxycharm’s ecommerce platform and building community

1:09:32 – Yosef on how he got into cosmetics & his first company Merchandize Liquidators

1:11:37 – Who f%$ked you over, how, and what did you learn from that?

1:16:42 – What’s next for Zeke and providing value from sharing his story

1:18:43 – Processing past traumas and getting help

1:22:38 – Men burying their emotions & the role society plays on it

1:25:13 – Mental health stigma in today’s society

1:27:57 – Men need good men & Zeke’s experience going to therapy

1:33:04 – Where does Zeke see himself in 10 years?

1:34:04 – Going to dinner, Papi Steak’s suitcase & more food talk

1:37:21 – Hiring A players is uncomfortable as f$%ck

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