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While Sleep Number’s mission to help everyone in the world sleep better may seem like a dream, it is anything but. In fact, the company doesn’t think of itself as just a mattress retailer, but a health and wellness company, since sleep is as important to one’s health as diet and exercise. 

“Over the last 10 years or so, we have become a strong innovation company,” says Lisa Erickson, senior director of CRM and Loyalty at Sleep Number. “We offer the only bed where all you have to do is sleep, and it will tell you how you sleep each night. It gives you tips for adjusting to sleep better, and even adjusts during the night to find your most optimal sleep number. We've advanced our technology and moved more into the health and wellness space, and not just a bed retailer.”

Sleep Number, a Minnesota-based company started in 1987, has over 600 stores in the U.S. J.D. Power ranked Sleep Number the highest in customer satisfaction with mattresses three times, 2015, 2016 and 2018.