The Built by People podcast episode features Lisa Jacobi at COCC, an HR executive, sharing her journey into human resources, which began with IT recruiting in the late '90s. She discusses COCC's strategic decision to prioritize workplace culture, leading to decreased turnover, increased employee engagement, and improved client satisfaction. Lisa explains the importance of aligning talent strategy with the company's technical and service needs, while maintaining a strong organizational identity during a potential rebranding. The episode highlights the crucial role of forward-thinking HR leadership in cultivating a thriving, client-focused workplace.