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Lisa Jansen — B2B marketing expert
Welcome to the New Zealand Tech Marketers Podcast, where we spotlight Kiwi marketers shaping the future of Aotearoa’s tech sector.
In this episode, we chat with Lisa Jansen — B2B marketing expert, writer, and TMG exec member — about her recent article “B2B Marketing in 2025 and Beyond.” Lisa shares why she believes B2B marketing is at a turning point, and how marketers can adapt.
We cover:
Whether you’re rethinking strategy or looking for inspiration, Lisa’s insights are timely, practical, and thought-provoking.
Let’s dive in.
View all episodes
By NZ Tech Marketers GroupWelcome to the New Zealand Tech Marketers Podcast, where we spotlight Kiwi marketers shaping the future of Aotearoa’s tech sector.
In this episode, we chat with Lisa Jansen — B2B marketing expert, writer, and TMG exec member — about her recent article “B2B Marketing in 2025 and Beyond.” Lisa shares why she believes B2B marketing is at a turning point, and how marketers can adapt.
We cover:
Whether you’re rethinking strategy or looking for inspiration, Lisa’s insights are timely, practical, and thought-provoking.
Let’s dive in.