Welcome to the New Zealand Tech Marketers Podcast, where we spotlight Kiwi marketers shaping the future of Aotearoa’s tech sector.

In this episode, we chat with Lisa Jansen — B2B marketing expert, writer, and TMG exec member — about her recent article “B2B Marketing in 2025 and Beyond.” Lisa shares why she believes B2B marketing is at a turning point, and how marketers can adapt.

We cover:

Whether you’re rethinking strategy or looking for inspiration, Lisa’s insights are timely, practical, and thought-provoking.

Let’s dive in.

Yvonne Gill is the Executive Director of TechWomen and Strategic Programmes Lead at NZTech, driving initiatives that champion women in tech, education, and leadership across New Zealand’s tech sector.

With a background spanning event marketing, strategic communications, and market research, Yvonne brings a passion for building communities and creating real impact.

Tune in to hear Yvonne’s career journey, her insights on leadership and mentoring, and how she’s helping shape the future of tech in New Zealand, with Tech Marketers Group podcast host Brittany Cain.

Justin Flitter is the Chair of the NZ Tech Marketers Group, a Director on the board of Business Mentors New Zealand and the Founder of NewZealand.AI. 

His B2B Marketing career spans 20+ years working for high-growth tech companies like Zendesk, and professional services companies. 

Tune in to this interview to hear about Justin's career, professional insights and much more with Tech Marketers Group podcast host Brittany Cain.

In this podcast Sophie Neate talks to Brittany about her story.

With 16 years of marketing experience primarily centered on strategy, Sophie discusses her journey in the tech sector. Having held various roles throughout her career in New Zealand, Australia, and Sweden, she brings a wealth of insights to share.

The key takeaway from Sophie is that when presenting results around marketing outcomes, whether direct or digital, you have to show results. To change mindsets, you need to walk your talk.  I always tell the team “It’s a marathon, not a sprint”.

Nick Whitehead is the CMO of NZX listed company Serko. In 2023 Nick was recognised as the NZ Tech Marketer of the Year. Join Brittany in this interview to hear Nick's story and advice for marketers building brand, partnerships and international growth.

“Understand the core fundamentals of business strategy, business models, and how the business makes money or could make money. I think if you understand business strategy you will greatly improve your skills in marketing strategy. You already know marketing so understanding business strategy will allow you to pull the right levers to help the business grow.”

In this podcast, Rachel Allen talks to Brittany Jackson about her story. Rachel is a Fractional Marketer with her business being Rachel Allen Marketing. With nearly 20 years of marketing experience, Rachel will talk to us about her experience in the Tech sector, advice for her younger self and tips for marketers in the tech sector.

Don’t just go for the fun roles, think about the parts of your career that you might want to try, and it may not be fun, but at least you're learning. I got a good piece of advice from a recruiter who said, if you're looking at a role and you're not sure about it think about if you leave that role in 12 months, how will that look on your CV in terms of adding breadth of experience and making yourself more marketable to where you want to go a little bit more long term.

The principles of marketing don't change. We have to bring it back to the customer. We have to understand the customer, the market and it’s about being human. When we market to and when we sell to, we're doing that to a human and we've got to remember what that means. We talk about this marketing mindset and for us that's about organisations having a customer centric view, and having a view that marketing is an investment to be made to help the business get to where it wants to go. When you think about AI that should be at the front of what you do. AI sits underneath that. It doesn't lead that.

In this podcast, Michael Friedberg talks to Brittany Jackson about his story. With nearly 20 years of marketing experience, Michael will talk to us about his experience in the Tech sector, advice for his younger self and his thoughts on AI for tech companies in New Zealand.

In this podcast, Kat Waters talks to Brittany Jackson about her story. With 8 years of marketing experience, Kat talks to us about her experience in the tech sector, being part of the first emerging leaders’ cohort and winning the “Young Tech Marketer of the Year” award at the TMG conference this year.

In this webinar, we’ll reconnect you with WHY BASED brand marketing to re-set your mindset and finetune your thinking to create compelling, persuasive content.

Hamish Ewart has recently finished up as the CMO of Supacolour. While renovating a house in Mexico he’s keen to share his experience with us.

He’s also worked as an NZTE Beachheads Advisor, where he met Gemma and the PageProof team. In this webinar, we’ll hear about their brand marketing story.

There is always going to be a human element so how do you win the hearts and minds? We don’t win the hearts and minds of using technology through AI, but AI can serve a sales and marketing function regarding automation of processes, outreach, or serving up insights using AI machine learning of where to focus our energy. A lot of sales and marketing people like myself who work in a small business are bogged down with a lot of basic administrational tasks which are not high value items, or use a lot of your time, so how can we use technology and AI specifically to streamline this? You could have a marketing assistant that is you AI or an extra digital pair of arms and legs to accelerate your approach to market, that’s how I think AI can serve sales and marketing people moving forward.

If you’re a great salesperson and a great marketing person you are a real commodity as it is a different skill set. The purpose of sales and marketing should be the voice. Sales and marketing should be synced regarding messaging to market, consistency of approach, and how you win the hearts and minds. It's about trust, I’ve never considered myself the slickest salesperson or marketer in the world, but I do pride myself on building long-standing, honest, transparent relationships.

In this podcast, David Allsopp talks to Brittany Jackson about his story. With nearly 20 years of marketing experience, Dave talks to us about his experience in the Tech and health sector, and his thoughts on AI for marketing and sales enablement.