Happy holidays! We wrap up season two with Lisa Trifone, a multitalented woman who founded Bright Iris Film Co. No matter what angle you come at indie films, Lisa has it covered. Several of the films highlighted on the pod came from work Lisa did, and as I mention in the episode, I knew that they'd be good because an email came from Lisa Trifone and Bright Iris. I thought she'd be reluctant to share her secrets -- she's not! Here they all are.

In this episode, we talk about:

• how an indie film marketing company works to be "invisible";
• how the multitalented film critic, festival-runner, and marketer got started in filmmaking;
• her start: did she take on projects she always believed in or things that would keep a roof over her head?;
• when should filmmakers start thinking about hiring a publicity firm?;
• does she plan the festival strategy along with marketing the film -- and is it a viable way forward for indie films?;
• what kind of films and what level of distribution does she work on?
• what has she seen work for indie films in terms of marketing? she gives examples of what works in terms of film marketing;
• her thoughts on film festivals as a viable launch strategy for an indie film;
• what kind of clients she's looking for at Bright Iris and her fantastic work creating a module to help independent filmmakers.

Lisa's Indie Filmmaker Highlight: Ryan Balas

Links:

Publicity Essentials For Independent Films

Bright Iris Film Co

Follow Lisa Trifone

Special year-end thanks to my wife, Elizabeth Duchek, who listens to every episode, offers constructive feedback, and always offers encouragement. The pod wouldn't exist without her.

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